GB/T 29185-2021Brand - Vocabulary (English PDF)

3.1 Brand

Intangible assets, including but not limited to names, terms, symbols, images, logos, designs, or combinations thereof, used to distinguish products, services and/or real

Body, or both, can form unique impressions and associations in the consciousness of stakeholders (6.4), thereby generating economic benefits (value).

[Source. GB/T 39654-2020, 3.1]

3.2 Brand value

The value of the brand as an asset of the entity.

[Source. GB/T 39654-2020, 3.8]

3.3 Category

The market, economic or social segmentation of branded goods or services.

[Source. GB/T 39654-2020, 3.1.3]

3.4 Subjectofbrand

The object to which the brand is attached.

Note. The main body of the brand includes corporate brand, product brand, regional brand, etc.

[Source. GB/T 36680-2018, 3.1]

3.5 Regionalbrand

Intangible assets related to regional history, culture, and economy, used to distinguish regional products, services, and/or entities, or both, can be used in

Unique impressions and associations are formed in the consciousness of stakeholders, thereby generating economic and/or social value.

3.6 Regional industrial cluster

Areas with clear geographical boundaries, prominent leading industries, and relatively concentrated industries or enterprises, and intensive use of resources.

3.7 Geographical indications; GI

Produced in a specific area, the quality, reputation or other characteristics essentially depend on the natural and human factors of the place of production. […]