GB/T 31280-2022Brand valuation—Alcohol, beverage and refined tea manufacturing industry (English PDF)
品牌价值评价 酒、饮料和精制茶制造业
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Issued by
SAMR; SAC
Level / Type
National · Recommended
Issue date
December 30, 2022
Implementation date
December 30, 2022
Scope
GB/T 31280-2022 is the English-translated version of 品牌价值评价 酒、饮料和精制茶制造业.
GB/T 31280-2022 says how the brand value of wine, beverage and refined tea manufacturers and of their products is evaluated. It gives the brand strength indicators, the evaluation model and the evaluation process.
Brand strength is built from five groups of indicators: tangible elements, quality elements, innovation elements, service elements and intangible elements, each with its own evaluation indicators.
Two annexes give examples and explanations of the indicators at every level and an alternative evaluation method. The document defines wine manufacturing, beverage manufacturing and refined tea processing by the products each covers, and takes its other terms from GB/T 29185, GB/T 29188 and GB/T 39654.
It is not to be used for evaluating regional brands. It replaces GB/T 31280-2014, and was issued and has applied since 30 December 2022.
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Document preview — GB/T 31280-2022
National Standard of the People's Republic of China
- ICS
- 03.140
- Classification
- A 00
- Replacing
- GB/T 31280-2014
Issued by: State Administration for Market Regulation; Standardization Administration of the PRC
Contents
- Preface
- 1 Scope
- 2 Normative references
- 3 Terms and Definitions
- 4 Brand Strength
- 5 Evaluation Model
- 6 Evaluation process
- Appendix A (Informative) Examples and Explanations of Brand Strength Indicators
- Appendix B (Informative) Alternative Evaluation Methods
- Reference
Foreword
This document is in accordance with the provisions of GB/T 1.1-2020 "Guidelines for Standardization Work Part 1: Structure and Drafting Rules for Standardization Documents" drafting.
This document replaces GB/T 31280-2014 "Brand Value Evaluation of Wine, Beverage and Refined Tea Manufacturing Industry", and GB/T 31280-2014 Compared with, except for structural adjustment and editorial changes, the main technical changes are as follows.
a) The scope has been changed (see Chapter 1, Chapter 1 of the 2014 edition);
b) Added references to terms and definitions in GB/T 39654 (see Chapter 3);
c) Changed the brand strength index of wine, beverage and refined tea manufacturing industry, according to the theory of "five elements of brand value" from tangible, quality, creative The five aspects of new, service and intangible elements have adjusted and optimized the intensity index (see Chapter 4, Chapter 5 of the 2014 edition);
d) Changed the brand value evaluation model of wine, beverage and refined tea manufacturing industries, and optimized and adjusted the calculation methods of some indicators (See Chapter 5, Chapter 4 of the 2014 edition);
e) The evaluation process has been changed, and the evaluation process has been adjusted and optimized (see Chapter 6, Chapter 6 of the 2014 edition).
1 Scope
This document gives the brand strength, evaluation model and evaluation process of brand value evaluation in wine, beverage and refined tea manufacturing industries.
This document is applicable to brand value evaluation of wine, beverage and refined tea manufacturing enterprises and products.
This document is not suitable for evaluating regional brands.
2 Normative references
The contents of the following documents constitute the essential provisions of this document through normative references in the text. Among them, dated references For documents, only the version corresponding to the date is applicable to this document; for undated reference documents, the latest version (including all amendments) is applicable to this document.
GB/T 29185 brand terms
GB/T 29188 Multi-period excess return method for brand evaluation
GB/T 39654 Brand Evaluation Principles and Basis
3 Terms and Definitions
The following terms and definitions defined in GB/T 29185, GB/T 29188 and GB/T 39654 apply to this document.
3.1 Wine manufacturing
Production of alcohol, liquor, beer and its special malt, rice wine, wine, fruit wine, configured wine and other wines.
3.2 Beverage manufacturing
Carbonated drinks, bottled (filled) drinking water, fruit and vegetable juices and fruit and vegetable juice drinks, milk drinks and vegetable protein drinks, solid drinks, tea drinks and Production of other beverages.
3.3 Refined tea processing
Production of finely processed tea leaves such as sieving, pressing, winnowing, drying, heaping and blending of raw tea or semi-finished raw tea.
4 Brand Strength
4.1 Overview
The evaluation indicators of brand strength in the wine, beverage and refined tea manufacturing industry include tangible elements (K1), quality elements (K2), innovation elements (K3), service Business elements (K4) and intangible elements (K5). See Appendix A for examples and descriptions of indicator evaluations at all levels.
4.2 Evaluation indicators
4.2.1 Tangible elements
Evaluation indicators may include.
......
This preview omits tables, figures, formulas and parts of the technical clauses. The complete document — 15 pages — is available in the English PDF.
Referenced standards
Similar standards
Editions of GB/T 31280
| Edition | Title | Revision | Status |
|---|---|---|---|
| GB/T 31280-2022 | Brand valuation—Alcohol, beverage and refined tea manufacturing industry | current edition | Current |
| GB/T 31280-2014 | Brand valuation—Alcohol, beverage and refined tea manufacturing industry | previous edition | Superseded |
This page sells the current edition, GB/T 31280-2022. Earlier editions are listed for reference only.
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Related Standards
GB/T 29185-2021 — Brand - Vocabulary
GB/T 29188-2022 — Brand valuation - Multi-cycle excess earnings method
GB/T 39654-2020 — Brand evaluation - Principles and fundamentals
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