GB/T 31281-2025Brand valuation—Petroleum and chemical Industry (English PDF)
品牌价值评价 石油和化学工业
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Issued by
SAMR; SAC
Level / Type
National · Recommended
Issue date
August 1, 2025
Implementation date
February 1, 2026
Scope
GB/T 31281-2025 is the English-translated version of 品牌价值评价 石油和化学工业.
GB/T 31281-2025 is the Chinese national method for putting a value on the brand of a petroleum or chemical company.
It sets the brand strength indicators for the industry, grouped into tangible elements (K1), quality elements (K2), innovation elements (K3), service elements (K4) and intangible elements (K5), each with its own evaluation indicators - market performance and profitability, quality level, quality management and quality credit, innovation capability and innovation results - listed in Annex A. It also gives the evaluation model, built on the multi-period excess return method and on the brand strength coefficient, and the steps of the evaluation process.
Companies value their own brands with it, and industry bodies and third parties use it to value the brands of the sector. It replaces GB/T 31281-2014, was issued on 1 August 2025 and has applied since 1 February 2026.
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Document preview — GB/T 31281-2025
National Standard of the People's Republic of China
- ICS
- 03.140
- Classification
- A 00
- Replacing
- GB/T 31281-2014
Issued by: State Administration for Market Regulation; Standardization Administration of the PRC
Contents
- Foreword
- 1 Scope
- 2 Normative references
- 3 Terms and Definitions
- 4 Brand Strength
Foreword
This document is in accordance with the provisions of GB/T 1.1-2020 "Guidelines for standardization work Part 1: Structure and drafting rules for standardization documents" Drafting.
This document replaces GB/T 31281-2014 "Brand Value Evaluation in Petroleum and Chemical Industry". Compared with GB/T 31281-2014, In addition to structural adjustments and editorial changes, the main technical changes are as follows.
a) The scope has been changed (see Chapter 1, Chapter 1 of the 2014 edition);
b) The brand strength index of the petroleum and chemical industry has been changed from tangible factors, quality factors, innovation factors, service factors, intangible factors The original strength indicators were adjusted and optimized in five aspects (see Chapter 4, Chapter 5 of the 2014 edition);
c) Changed the meaning of symbols in some formulas of the multi-period excess return method, the data collection method, and the formula of the brand strength coefficient (see 5 of the 2014 edition, and Chapter 4 of the 2014 edition).
1 Scope
This document presents the brand strength, evaluation model and evaluation process for brand value evaluation in the petroleum and chemical industries.
This document is applicable to the self-evaluation of the brand value of enterprises in the petroleum and chemical industries, and is also applicable to the evaluation of the brand value of enterprises by industry organizations and third-party institutions. The industry conducts brand value evaluation.
2 Normative references
The contents of the following documents constitute the essential clauses of this document through normative references in this document.
For referenced documents without a date, only the version corresponding to that date applies to this document; for referenced documents without a date, the latest version (including all amendments) applies to this document.
GB/T 29185 Brand Terminology
3 Terms and Definitions
The terms and definitions defined in GB/T 29185 apply to this document.
4 Brand Strength
4.1 Overview
The brand strength measurement indicators of the petroleum and chemical industry include tangible factors (K1), quality factors (K2), innovation factors (K3), service factors (K4) and intangible elements (K5). The evaluation indicators and contents of each level are shown in Appendix A.
4.2 Tangible elements (K1)
Evaluation indicators include but are not limited to.
---Market performance;
---Profitability.
4.3 Quality factors (K2)
Evaluation indicators include but are not limited to.
---Quality level;
---Quality management;
---Quality credit.
4.4 Innovation Factors (K3)
Evaluation indicators include but are not limited to.
---Innovation ability;
---Innovation achievements.
......
This preview omits tables, figures, formulas and parts of the technical clauses. The complete document — 15 pages — is available in the English PDF.
Referenced standards
Normative references
Similar standards
Editions of GB/T 31281
| Edition | Title | Revision | Status |
|---|---|---|---|
| GB/T 31281-2025 | Brand valuation—Petroleum and chemical Industry | current edition | Current |
| GB/T 31281-2014 | Brand valuation—Petroleum and chemical Industry | previous edition | Superseded |
This page sells the current edition, GB/T 31281-2025. Earlier editions are listed for reference only.
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