GB/T 45491-2025Brand valuation — Senior care services industry (English PDF)

Foreword

This document is in accordance with the provisions of GB/T 1.1-2020 "Guidelines for standardization work Part 1: Structure and drafting rules for standardization documents" Drafting is required.

Please note that some of the contents of this document may involve patents. The issuing organization of this document does not assume the responsibility for identifying patents.

This document was proposed by the National Technical Committee on Standardization of Brand Evaluation (SAC/TC 532).

This document was prepared by the National Technical Committee on Standardization of Brand Evaluation (SAC/TC 532) and the National Technical Committee on Standardization of Social Welfare Services (SAC/TC 315) jointly managed.

This document was drafted by: China Brand Development Promotion Association, Hefei Hongru Information Technology Co., Ltd., China National Institute of Standardization, Yangtze River Delta Integrated Demonstration Zone (Jiangsu) China Electronics Research Institute Digital Health Inspection and Certification Co., Ltd., Ministry of Civil Affairs Social Welfare Center, State Investment Health Industry Investment Co., Ltd.

Ltd., Baoshihua Medical Health Investment Holding Group Co., Ltd., Nanjing Ruizhi Kangjian Senior Apartment, Deqing County Civil Affairs Bureau, Fushoukang Wisdom Medical Elderly Care Services (Shanghai) Co., Ltd., Hangzhou Aixin Technology Co., Ltd., Tianjin University, Zhejiang Pukang Smart Elderly Care Industry Technology Co., Ltd.

Company, China Quality Certification Center Co., Ltd., Sanya Caifeng Business Service Co., Ltd., Anhui Tianyuewan Tourism Development Co., Ltd., Jiangsu Provincial Center for Disease Control and Prevention, Shaanxi Provincial Institute of Standardization, Chongqing Quality and Standardization Research Institute, Shandong Provincial Institute of Standardization, Shandong Minkang Elderly Care Co., Ltd., Jiangsu Quality and Standardization Research Institute, Sichuan Sanyi Health Care Service Co., Ltd., Liaocheng Dongchangfu District Individual Private Enterprise Association, Liaocheng Haoyou Ai Home Service Co., Ltd., Hefei Jiujiu Xiyanghong Xinhai Nursing Home Co., Ltd., Shaanxi Shantou KANGYANG INVESTMENT AND OPERATION LIMITED.

The main drafters of this document are: Wan Fujun, Lü Anran, Zhou Xingyao, Wu Fang, Zhang Yu, Zhen Bingliang, Wang Mengxiang, Zhang Yuchen, Cao Qin, Liu Na, Chen Xi, He Linlin, Zhao Gang, Wang Yang, Zhang Hui, Du Jiayi, Li Xiao, Wang Shuai, Lv Qiuyue, Yuan Xiang, Yang Feng, Liu Shuqing, Chen Lihua, Wu Fan, Jiang Wanlu, Vanke, Zhang Ruicheng, Chen Xuejia, Liu Pengfei, Liu Yaping, Luo Limin, Zhang Shu, Wang Jiaqian, Liu Jiequn, Tan Jiangyi, Yang Xiaoling, Chen Jingkang, Wang Ziliang, Yang Yan, Chen Qiong, Li Hongliang, Gao Wuxia, Gao Jun, Li Le, Liu Xiangen, Liu Wen Zhuo, Xu Wentao, Wang Yun, and Nie Jingfeng.

Brand Value Evaluation of Elderly Care Services

1 Scope

This document specifies the brand strength and evaluation process requirements for the elderly care service industry brand value evaluation, describes the evaluation model, and provides the participants Basic conditions for brand value evaluation.

This document is applicable to brand value evaluation of organizations engaged in the elderly care service industry.

2 Normative references

GB/T 29187

GB/T 29188

GB/T 35796

GB/T 37276

GB/T 39654

GB/T 43153

3 Terms and definitions

The terms and definitions defined in GB/T 29187, GB/T 29188, GB/T 35796, GB/T 39654 and GB/T 43153 apply to This document.

4 Brand Strength