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GB/T 29187-2012Brand valuation -- Requirements for monetary brand valuation (English PDF)

品牌评价品牌价值评价要求

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Issued by

Standardization Administration of China

Level / Type

National · Recommended

Issue date

December 10, 2012

Implementation date

March 1, 2013

Scope

GB/T 29187-2012 is the English-translated version of 品牌评价品牌价值评价要求.

GB/T 29187-2012 — This standard specifies the requirements of brand value calculation procedures and methods. The standard provides a framework for brand evaluation, including the purpose of the evaluation based on evaluation perspectives, evaluation methods and qualified data sources and assumptions. Also provides the evaluation results reporting methods.

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Document preview — GB/T 29187-2012

National Standard of the People's Republic of China

ICS: 03.140
Classification: A 00

Issued by: Standardization Administration of China

What this standard covers1
Document data2

What this standard covers

This standard specifies the brand value calculation procedures and methods requirements. This standard specifies the brand evaluation framework, including the purpose, evaluation basis for evaluating the approach, evaluation methods and qualified data sou

Document data

International classification (ICS): 03.140.

Chinese classification (CCS): A00.

Estimated length of the Chinese original: 12,125 words.

Adopted international standard: ISO 10668-2010, IDT.

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This preview omits tables, figures, formulas and parts of the technical clauses. The complete document — 8 pages — is available in the English PDF.

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Cited by

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