GB/T 39869-2021Brand evaluation—Tourist destination (English PDF)
品牌评价 旅游目的地
This is a limited preview
Buy now to download the full PDF (23 pages)
Need quotation for your management?
Get a formal quotation for GB/T 39869-2021 in 30 minutes.
Issued by
SAMR; SAC
Level / Type
National · Recommended
Issue date
March 9, 2021
Implementation date
October 1, 2021
Scope
GB/T 39869-2021 is the English-translated version of 品牌评价 旅游目的地.
GB/T 39869-2021 sets how the brand of a tourist destination is evaluated. It gives the terms and definitions, the model by which the brand value is measured, the indicators of brand strength, the process of calculating the value and the report that presents it.
It applies to the brand evaluation of tourist destinations, and industry bodies and third parties may use it as the basis for evaluating the brands of firms. Tourism authorities, destination management bodies and valuation firms use it. Issued on 9 March 2021, it has applied since 1 October 2021.
Found what you need?
Document preview — GB/T 39869-2021
National Standard of the People's Republic of China
- ICS
- 03.140
- Classification
- A 00
Issued by: State Administration for Market Regulation; Standardization Administration of the PRC
Contents
- Foreword
- 1 Scope
- 2 Normative references
- 3 Terms and definitions
- 4 Brand value calculation model
Foreword
This standard was drafted in accordance with the rules given in GB/T 1.1-2009.
1 Scope
This standard specifies the terms and definitions for brand evaluation of tourist destinations, brand value measurement models, brand strength measurement indicators, brand price Value calculation process and report.
This standard applies to brand evaluation of tourist destinations, and can also be used as a basis for brand evaluation of enterprises by industry organizations and third parties.
2 Normative references
The following documents are indispensable for the application of this document. For dated reference documents, only the dated version applies to this document. For undated reference documents, the latest version (including all amendments) is applicable to this document.
GB/T 16766 Basic Terminology in Tourism
GB/T 29187 Brand Evaluation Brand Value Evaluation Requirements
GB/T 29188 Brand Evaluation Multi-period Excess Income Method
GB/T 31284 Brand Value Evaluation Tourism Industry
3 Terms and definitions
The following terms and definitions defined in GB/T 16766, GB/T 29187, GB/T 29188 and GB/T 31284 apply to this document. For ease of use, some terms and definitions in the above-mentioned standards are repeatedly listed below.
3.1 Tourist destination
A tourist complex that can attract a certain number of tourists, has a larger space and more complete reception facilities. [GB/T 16766-2017, definition 9.6]
3.2 Touristrevenue
All travel expenses paid by tourists (overseas tourists and domestic tourists) during the travel process. Including international tourism (foreign exchange) income and domestic Tourism income.
4 Brand value calculation model
4.1 Income method model
The income method is a method of measuring and calculating by referring to the present value of the economic benefits expected by the brand.
The brand value of tourism destinations based on the income method is calculated according to formula (1). (1)
......
This preview omits tables, figures, formulas and parts of the technical clauses. The complete document — 23 pages — is available in the English PDF.
Referenced standards
Similar standards
How to Download GB/T 39869-2021
- 1
Add to cart
Click "Download PDF" on this page and choose "Buy this standard". You can add more standards before checkout.
- 2
Checkout
Enter your email and billing details. Payment is processed securely by Stripe (cards or bank transfer). Prefer bank details? Request a quotation (min. order $300).
- 3
Instant delivery (0–9 sec)
Delivery is automatic: within seconds of payment you'll receive an email with a secure download link. The link stays valid for 72 hours.
- 4
Invoice included
A tax invoice is attached to the confirmation email. Need a custom invoice? Contact us.
Related Standards
GB/T 16766-2017 — Basic terminology in travel and tourism
GB/T 29187-2012 — Brand valuation -- Requirements for monetary brand valuation
GB/T 29188-2022 — Brand valuation - Multi-cycle excess earnings method
Secure payment via Stripe
Payments accepted
GB/T 39869-2021
$225.00