GB/T 31284-2014Brand valuation—Tourism (English PDF)
品牌价值评价 旅游业
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Issued by
SAMR; SAC
Level / Type
National · Recommended
Issue date
September 30, 2014
Implementation date
December 1, 2014
Scope
GB/T 31284-2014 is the English-translated version of 品牌价值评价 旅游业.
GB/T 31284-2014 is the Chinese standard "Brand valuation—Tourism". Its scope clause reads: This standard specifies the tourism industry brand value evaluation model calculations, estimated requirements indicators, calculation process and other content.
This standard applies to tourism enterprises or groups (hereinafter referred to as enterprise) brand value evaluation, but also as industry organizations and third parties Corporate brand value evaluation basis. Its clauses include terms and definitions.
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Document preview — GB/T 31284-2014
National Standard of the People's Republic of China
- ICS
- 03.140
- Classification
- A 00
Issued by: State Administration for Market Regulation; Standardization Administration of the PRC
Contents
- 1 Scope
- 2 Normative references
- 3 Terms and Definitions
- 3.1 Tourism
- 3.2 Scenic attraction; placesofinterests; scenicspot
- 3.3 Travel
- 3.4 Tourist Hotel
1 Scope
This standard specifies the tourism industry brand value evaluation model calculations, estimated requirements indicators, calculation process and other content.
This standard applies to tourism enterprises or groups (hereinafter referred to as enterprise) brand value evaluation, but also as industry organizations and third parties
Corporate brand value evaluation basis.
2 Normative references
The following documents for the application of this document is essential. For dated references, only the dated version suitable for use herein
Member. For undated references, the latest edition (including any amendments) applies to this document.
GB/T 16766-2010 term tourism infrastructure
GB/T 29185 brand value terms
GB/T 29186 brand value elements
GB/T 29187 brand value brand value evaluation requirements
GB/T 29188-2012 brand value of multi-period excess earnings method
3 Terms and Definitions
GB/T 16766-2010, GB/T 29185, GB/T 29186, GB/T 29187, GB/T 29188-2012 and defined under
Column terms and definitions apply to this document.
3.1 Tourism
To tourists as a target, as a link between the tourism market, tourism resources and facilities as the basis, as the center of tourism and business activities,
Related industries and businesses set up, to provide tourists with the tourism process require comprehensive industry products and services experience.
[GB/T 16766-2010, the definition 3.29]
3.2 Scenic attraction; placesofinterests; scenicspot
Tourists travel to meet the purpose of the main functions (including sightseeing, aesthetic experience, leisure, recreation and fitness, etc.), and have the appropriate
Travel services, tourism services provide independent management area. The management area should have a unified management and a clear geographical organization range.
[GB/T 16766-2010, the definition 9.1]
3.3 Travel
Provide tourists with the necessary products and services to the consumer experience, to carry out domestic tourism, inbound tourism business or outbound tourism business,
And the exercise of independent accounting enterprises.
[GB/T 16766-2010, the definition 7.1]
3.4 Tourist Hotel
To provide residential services mainly, but also offer dining, shopping, entertainment, leisure and business activities and other services hospitality enterprises. press […]
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This preview omits tables, figures, formulas and parts of the technical clauses. The complete document — 15 pages — is available in the English PDF.
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