GB/T 29186.6-2021Evaluation of brand value elements—Part 6: Intangible elements (English PDF)
品牌价值要素评价 第6部分：无形要素
This is a limited preview
Buy now to download the full PDF (25 pages)
Need quotation for your management?
Get a formal quotation for GB/T 29186.6-2021 in 30 minutes.
Issued by
SAMR; SAC
Level / Type
National · Recommended
Issue date
April 30, 2021
Implementation date
November 1, 2021
Scope
GB/T 29186.6-2021 is the English-translated version of 品牌价值要素评价 第6部分：无形要素.
GB/T 29186.6-2021 is the part of the Chinese series on the evaluation of brand value elements that covers the intangible elements.
It sets the basic requirements, the system of evaluation indicators, the measurement of each indicator and the calculation of the result, for the intangible side of a brand: its reputation, its recognition, the loyalty it commands and the culture behind it.
It applies to the evaluation of the intangible elements of brand value. Companies, valuation firms and certification bodies use it. Issued on 30 April 2021, it has applied since 1 November 2021.
Found what you need?
Document preview — GB/T 29186.6-2021
National Standard of the People's Republic of China
- ICS
- 03.140
- Classification
- A 00
Issued by: State Administration for Market Regulation; Standardization Administration of the PRC
Contents
- Foreword3
- 1 Scope4
- 2 Normative references4
- 3 Terms and definitions4
- 4 Basic requirements5
- 5 Evaluation index system5
- 6 Index measurement6
- 7 Result measurement and calculation10
- Appendix A (Informative) Evaluation index system of brand value intangible elements11
Foreword
GB/T 29186 "Evaluation of brand value elements" is divided into 6 parts:
-- Part 1: General principles;
-- Part 2: Tangible elements;
-- Part 3: Quality elements;
-- Part 4: Innovation elements;
-- Part 5: Service elements;
-- Part 6: Intangible elements. This Part is Part 6 of GB/T 29186.
This Part was drafted in accordance with the rules given in GB/T 1.1-2009.
1 Scope
This Part of GB/T 29186 specifies the basic requirements, evaluation index system, index measurement, result calculation for the evaluation of intangible elements of brand value.
This Part applies to various entities to carry out evaluation of brand value elements, brand evaluation and brand management activities.
2 Normative references
The following documents are indispensable for the application of this document.
For dated references, only the dated version applies to this document. For undated references, the latest edition (including all amendments) applies to this document.
GB/T 29185, Brand value - Vocabulary
GB/T 29186.1, Evaluation of brand value elements - Part 1: General principles
GB/T 29187, Brand valuation - Requirements for monetary brand valuation (GB/T 29187-2012, ISO 10668:2010, IDT)
ISO 20671:2019 Brand evaluation - Principles and fundamentals
3 Terms and definitions
Terms and definitions determined by GB/T 29185, GB/T 29186.1, GB/T 29187,
ISO 20671:2019 and the following ones are applicable to this document.
3.1 Intangible elements
Knowledge, strategy, and cultural resources that are possessed by the entity.
Note 1: It does not have a physical form and is recognizable.
Note 2: It reflects the positioning, image, uniqueness and influence of the brand.
Note 3: It is the brand recognition at the awareness level of market participants such as brand entities, customers and other stakeholders, and the business environment activities and resources that affect brand practice; it continues to play a role in the creation, cultivation, and maintenance of brand building.
4 Basic requirements
When carrying out the evaluation of brand value intangible elements, it must be carried out in accordance with the general principles and evaluation procedures that are specified in GB/T 29186.1. When constructing the evaluation index system, obtaining evaluation data, calculating evaluation results, and issuing evaluation reports, it must comply with corresponding requirements of GB/T 29186.1; the personnel implementing the evaluation shall meet the capability requirements which are set out in GB/T 29186.1.
5 Evaluation index system
5.1 Overview
When evaluating the brand value intangible elements, it can be carried out from three aspects: brand culture, brand influence, and brand management.
5.2 Index system composition
The evaluation index system of brand value intangible elements is shown in Figure 1.
......
This preview omits tables, figures, formulas and parts of the technical clauses. The complete document — 25 pages — is available in the English PDF.
Referenced standards
Similar standards
How to Download GB/T 29186.6-2021
- 1
Add to cart
Click "Download PDF" on this page and choose "Buy this standard". You can add more standards before checkout.
- 2
Checkout
Enter your email and billing details. Payment is processed securely by Stripe (cards or bank transfer). Prefer bank details? Request a quotation (min. order $300).
- 3
Instant delivery (0–9 sec)
Delivery is automatic: within seconds of payment you'll receive an email with a secure download link. The link stays valid for 72 hours.
- 4
Invoice included
A tax invoice is attached to the confirmation email. Need a custom invoice? Contact us.
Related Standards
GB/T 29185-2021 — Brand - Vocabulary
GB/T 29186.1-2021 — Evaluation of brand value elements - Part 1: General principles
GB/T 29187-2012 — Brand valuation -- Requirements for monetary brand valuation
Secure payment via Stripe
Payments accepted
GB/T 29186.6-2021
$150.00