GB/T 36678-2018Regional brand evaluation—Geographical indications (English PDF)

Foreword

This standard was drafted in accordance with the rules given in GB/T 1.1-2009.

Introduction

Geographical indications are an internationally accepted intellectual property rights stipulated by the WTO. Geographical indication products are inherited by national geography, history and humanities.

The material carrier is a product named from a specific geographical area and named after the geographical name. It is a representative of good quality.

As a typical regional brand, the GI product brand helps to enhance the visibility and reputation of the geographical indication product area.

We will give play to the cohesiveness and centripetal force of regional-related industrial clusters, promote regional economic quality improvement and efficiency, and actively promote national competitiveness.

Carry out regional brand value evaluation of GI products to cultivate a number of geographical indications with high reputation and competitiveness at home and abroad.

A well-known brand of products, giving full play to the important role of geographical indication products in precisely helping the poor, enriching the people and strengthening the county, and serving foreign trade, promoting geography It is of great significance for the regional brand of Zhi products to go to the international market.

This standard establishes a measurement model based on the premium method in ISO 10668, focusing on the investigation and determining the gross profit margin indicator in calculating the brand excess.

The important role of the income process is to form a premium method based on the gross profit rate indicator. This is the ISO 10668 premium method.

The important inheritance, development and improvement provide an objective assessment of the impact of the GI product protection system on the product brand value enhancement. Metrics.

The brand strength index system in this standard focuses on product characteristics, industry composition, regional distribution, industry ranking, and management effectiveness.

Use horizontal comparison and longitudinal analysis to verify the rationality of brand strength indicator setting and weight assignment, and accurately reflect geographical indications.

The value of intangible assets between products, industry, consumers and government provides a scientific indicator.

This standard uses expert research, field research, measurement and verification, test evaluation and other forms to determine the measurement model and brand strength in the standard.

The content of the indicator system, and through the practice, verification, calibration, modification, re-practice and other work processes to continuously improve the existing standard content, The period maximizes the objective value measurement results.

1 Scope

This standard stipulates the correlation between the calculation model, measurement index and measurement process of the regional brand value evaluation of geographical indication products. Claim.

This standard applies to the regional brand value evaluation of geographical indication products.

2 Normative references

The following documents are indispensable for the application of this document. For dated references, only dated versions apply to this document. For undated references, the latest edition (including all amendments) applies to this document.

GB/T 29185 brand value term

GB/T 29186 brand value elements

GB/T 29187 brand evaluation brand value evaluation requirements

3 Terms and definitions

The following terms and definitions as defined in GB/T 29185, GB/T 29186, and GB/T 29187 apply to this document.