GB/T 27925-2011Evaluation of business enterprise brand and guide of enterprise culture construction (English PDF)

3.1 Brand enterprisebrand

Business (including goods and services) capacity, quality, value, reputation, and influence corporate culture elements together form an integrated image,

Reflected by its name, logo, image design and management, and other related activities.

3.2 Culture

Enterprise production and business activities in the long-established, the basic idea is the internal and external parties generally recognized cognition, values, behavior

Norms and morals, habits, customs and other psychological accumulation combined.

3.3 The spirit of enterprise

Common heart attitude demonstrated by employees, reflecting the community's awareness of the corporate culture and personality have, and as a Code of Conduct

And the pursuit of the ideal.

3.4 Brand Protection

Brand of interested parties, as well as the quality and reputation of the brand carried by the implementation of preventive protection, risk warning and damage repair mechanisms or

Measures.

3.5 Brand evaluation

The ability of the enterprise brand, quality, value, reputation, and influence corporate culture and other factors make judgments.

3.6 Customer satisfaction

Customer satisfaction their requirements have been feeling.

Note 1. The customer complaints is a low degree of satisfaction of common expression, but no complaints does not necessarily indicate a very satisfied customer.

Note 2. Even if the customer requirements to meet customer wishes and is met, does not necessarily ensure high customer satisfaction.

GB/T 27406-2025 | GB/T 27400-2020 | GB/T 27403-2008 | GB/T 15000.9-2026 | GB/T 15000.4-2026 | GB/T 27922-2011 | […]