GB/T 39073-2020Brand evaluation—Core metadata specification (English PDF)

GB/T 39073-2020 is the English-translated version of 品牌评价 核心元数据规范.

GB/T 39073-2020 defines the core metadata used in brand evaluation.

Clause 1 states that the standard specifies the attributes, data model and data descriptions of the core metadata involved in brand evaluation, together with the principles and methods for extending it, and that it applies to the management and processing of data related to brand evaluation.

Its table of contents names clause 4 Metadata attributes, clause 5 Core metadata model, clause 6 Core metadata description and clause 7 Metadata expansion principles and methods, followed by Appendix A (normative) with the XML Schema definition of the core metadata for brand evaluation, Appendix B (informative) with an example of that metadata, and Appendix C (normative) with the code table.

Clause 3 draws its terms from GB/T 29185 and adds the ones the model needs: information resource, quoted from GB/T 26816-2011 as information content in various carrier forms produced and used in political, economic, social and other fields; metadata, quoted from GB/T 18391.3-2009 as data that defines and describes other data; the metadata element, the basic unit of metadata that describes one characteristic of a brand evaluation information resource and is unique within the metadata entity; the metadata entity, a set of such elements describing related characteristics of a brand evaluation information resource and able to contain further entities; and core metadata, the elements and entities that describe the basic attributes of brand evaluation information resources.

Clause 4 states that brand evaluation metadata is defined and described by a summary representation method, and that the summary content comprises eight attributes.

The standard cites GB/T 7408-2005 on the representation of dates and times for information interchange, GB/T 26816-2011 on information resource core metadata and GB/T 29185 on brand value terminology.

It is proposed and administered by the National Brand Evaluation Standardization Technical Committee (SAC/TC532), and the drafting bodies include the China National Institute of Standardization, the China Brand Building Promotion Association, the China Assets Appraisal Association and the Quanzhou Brand Development Center. It was issued on 21 July 2020 and has applied since 1 February 2021.

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This preview omits tables, figures, formulas and parts of the technical clauses. The complete document — 21 pages — is available in the English PDF.

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