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GB/T 43391-2023Market, opinion and social research—Guidelines for preparation of the research reports (English PDF)

市场、民意和社会调查调查报告编制指南

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Issued by

SAMR; SAC

Level / Type

National · Recommended

Issue date

November 27, 2023

Implementation date

November 27, 2023

Scope

GB/T 43391-2023 is the English-translated version of 市场、民意和社会调查调查报告编制指南.

GB/T 43391-2023 sets out how a market, opinion or social research report should be put together.

Clause 1 covers the basic principles, the types of survey report, the writing steps and the report format, and clause 4 names the four principles as authenticity, systematic coverage, scientific soundness and relevance, while the contents list divides reports into comprehensive and special ones and fixes a format running from cover, contents, summary, introduction and method description to result analysis, conclusions and recommendations, references and annexes.

Clause 2 states that the document has no normative references. Clause 1 states that it applies to activities related to preparing such reports. Issued on 27 November 2023, it has applied since the same day.

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Document preview — GB/T 43391-2023

National Standard of the People's Republic of China

ICS: 03.100.20
Classification: A 10

Issued by: State Administration for Market Regulation; Standardization Administration of the PRC

Preface
1 Scope
2 Normative references
3 Terms and Definitions
4 Basic Principles
4.1 Authenticity
4.2 Systematic
4.3 Scientificity
4.4 Targeting
5 Investigation Report Type
5.1 Integrated Report
5.2 Special Report
6 Steps to Writing an Investigation Report
6.1 Determine goals and objectives
6.2 Design survey methods and tools
6.3 Data collection and analysis
6.4 Writing reports and presenting conclusions
6.5 Review and Modification
6.6 Review and Release
7 Investigation report format
7.1 Cover
7.2 Contents
7.3 Summary
7.4 Introduction
7.5 Method Description
7.6 Result Analysis
7.7 Conclusions and Recommendations
7.8 Reference
7.9 Appendix
Reference

Foreword

This document is in accordance with the provisions of GB/T 1.1-2020 "Standardization Work Guidelines Part 1: Structure and Drafting Rules of Standardization Documents" Drafting.

1 Scope

This document provides the basic principles, survey report types, writing steps, and format for the preparation of market, public opinion, and social survey reports.

This document is applicable to activities related to the preparation of market, public opinion and social survey reports.

2 Normative reference documents

This document has no normative references.

3 Terms and definitions

The following terms and definitions apply to this document.

3.1 Research

The process of collecting, organizing, analyzing and presenting information based on specific purposes and in accordance with certain specifications.

Note: Research is also called "research" or "research" in practical applications. Compared with survey, research also includes the process of analysis. [Source: GB/T 26315-2010,3.1]

3.2 Research report

The results and findings obtained from investigation and research on a certain issue, an event or a certain aspect of the situation.

Note: It is a written document.

4 Basic principles

4.1 Authenticity

The content of the report is true and valid, and the market information and conclusions used should be consistent with neutral and objective reality.

4.2 Systematic

The content of the report should comprehensively and comprehensively reflect market information.

4.3 Scientificity

The content of the report should reflect the market information required by the client and the conclusions and recommendations consistent with the information, as well as how to Demonstration of the scientific validity of the analytical treatments suggested in reaching these conclusions.

4.4 Targeting

The content of the investigation report should highlight key points, especially the reflection on the completion and realization of the investigation objectives, and should be highly directional and practical.

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This preview omits tables, figures, formulas and parts of the technical clauses. The complete document — 15 pages — is available in the English PDF.

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