GB/T 30698-2026Evaluation criteria for e-commerce suppliers - High quality manufacturers (English PDF)

6.1.2 Licenses for the production and sale of specific products

6.1.2.1 Evaluation Content For products that require specific licenses for production and operation, a production and operation license for the specific product should be provided and it should be within its validity period.

6.1.2.2 Evaluation Details and Results If the requirements of

6.1.2.1 are met, then the evaluation result of

6.1.2 is passed; otherwise, it is failed.

6.1.3 Evaluation Results If the requirements of

6.1.1 are met, and the production or operation of specific products requiring licensing are involved, the requirements of

6.1.2 must also be met. Therefore, the evaluation of

6.1 is as follows: The result is "passed" or "failed".

6.2.1 Production Capacity

6.2.1.1 Evaluation Content Annual production capacity should not be less than 15 million RMB.

6.2.1.2 Evaluation Details and Results If the requirements of

6.2.1.1 are met, the evaluation result of

6.2.1 is passed; otherwise, it is failed.

6.3.1 New Product Design and Development

6.3.1.1 Evaluation Content The evaluation content of new product design and development includes, but is not limited to.

a) There should be a full-time R&D team with bachelor's degrees or above and three years of experience;

b) There should be effective design control procedures/processes;

c) There should be a product sustainability plan.

6.3.1.2 Evaluation Details and Results If both requirements

6.3.1.1 are met, the evaluation result of

6.3.1 is "pass"; otherwise, it is "fail".

6.3.2 Process Capability

6.3.2.1 Evaluation Content The evaluation of process capability includes, but is not limited to.

a) There should be a suitable manufacturing process;

b) Each step of the process should have a correct work instruction;

c) Process records should be available.

6.3.4 Failure Analysis and Improvement

6.3.4.1 Evaluation Content The evaluation content of failure analysis and improvement includes, but is not limited to.

a) There should be a post-sale defect analysis procedure (RMA specification);

b) There should be methods for analyzing and eliminating defects;

c) There should be engineers specializing in failure analysis.

6.3.4.2 Evaluation Details and Results If any one of the requirements in 6.3.4.1 (a) to (c) is met, then the evaluation result of

6.3.4 is passed; otherwise, it is failed.

6.3.5 Cultivating Innovative Talents

6.3.5.1 Evaluation Content The evaluation criteria for cultivating innovative talents include, but are not limited to.

a) Develop and implement plans for attracting and cultivating innovative talent;

b) Establish a talent cultivation mechanism in cooperation with universities, research institutions and other organizations.

6.3.5.2 Evaluation Details and Results If the requirements of 6.3.5.1a) are met, the evaluation result of

6.3.5 is passed; otherwise, it is failed.

6.3.6 Information technology methods

6.3.6.1 Evaluation Content Information technology should be used for product development.

6.3.6.2 Evaluation Details and Results

6.3.6.1 is an evaluation reference item.

6.3.7 Innovative Achievements

6.3.7.1 Evaluation Content The evaluation criteria for innovative achievements include, but are not limited to.

a) List the number of copyrights obtained by the company;

b) List the number of trademarks the company has acquired;

c) List the number of patent applications obtained by the company;

d) List the number of invention patents, utility model patents, and design patents granted to the company;

e) List the number of national, industry, local, and group standards that the company participated in developing.

6.3.7.2 Evaluation Details and Results

6.3.7.1 is an evaluation reference item.

6.3.8 Evaluation Results If any three of the requirements in

6.3.4 are met, then the evaluation result of

6.3 is passed; otherwise, it is failed.

6.4.1 Quality Management System

6.4.1.1 Evaluation Content The evaluation content of a quality management system includes, but is not limited to.

a) It should be certified under GB/T 19001 or an equivalent quality management system;

b) The scope of the quality management system certification should cover the actual products manufactured;

c) The quality management system certification should be valid;

d) Should be able to provide a quality management system certification certificate and the most recent audit report;

e) Internal audits of the quality management system should be conducted continuously, and records of these audits should be maintained and effectively implemented.

f) Records of internal and external corrective actions should be maintained.

6.4.1.1 e) are met, or if the requirements of

c) are met simultaneously, then the evaluation result of

6.4.1 is passed; otherwise, it is failed.

6.4.2 Production Process Quality Management

6.4.2.1 Evaluation Content The evaluation content of production process quality management includes, but is not limited to.

a) New and replaced suppliers should be evaluated, and supplier evaluation records and supply records should be maintained;

b) Raw material inspection standards and raw material management regulations should be established, and there should be management and handling procedures for non-conforming raw materials after sampling inspection. means;

c) Production processes should be standardized, and operators should be proficient in the operating procedures;

d) Workers in each position should receive appropriate training and pass the assessment;

e) The status, maintenance methods, service life, and capacity range of production equipment should be managed and recorded;

f) Necessary quality inspection standards for the production process should be established, along with standards and records for process inspection and sampling inspection at inspection points;

g) Finished product inspection standards should be established, and finished product inspection records should be kept;

h) The packaged goods shall conform to the corresponding buyer's requirements, and the quantity of packaged goods shall be consistent with or within a reasonable range as stated in the contract. The packaging process environment should not pose any risk to the goods. For special commodities, appropriate packaging and transportation methods should be used.

i) Finished product warehouse management regulations should be established, and the physicochemical safety of finished products should be clearly labeled;

j) The production process should be traceable.

6.4.2.2 Evaluation Details and Results In addition to meeting the requirements of b), c), f), and

g) in 6.4.2.1, when there is a need for production process traceability, the requirement of

6.4.2.1 should also be met. If the result is satisfactory, then the evaluation result of

6.4.3 Product Certification and Product Inspection

6.4.3.1 Evaluation Content The evaluation content of product certification and product inspection includes, but is not limited to.

a) The product should possess a product quality certification issued by a certification body approved by the competent authority;

b) A product inspection report issued by a professionally qualified inspection agency should be available.

6.4.3.2 Evaluation Details and Results If any one of the requirements in 6.4.3.1 (a) or (b) is met, then the evaluation result of

6.4.3 is passed; otherwise, it is failed.

6.4.4 Evaluation Results If any one of the requirements in

6.4.3 is met, then the evaluation result in

6.4 is passed; otherwise, it is failed.

6.5.1 Marketing Team

6.5.1.1 Evaluation Content The marketing team's evaluation includes, but is not limited to.

a) A dedicated marketing team/network should be established, possessing basic e-commerce marketing capabilities and skills;

b) The marketing department should have a suitable organizational structure and management system.

6.5.3 Marketing Strategy

6.5.3.1 Evaluation Content The evaluation criteria for marketing strategies include, but are not limited to.

a) There should be specific and clearly defined phased e-commerce strategic goals as marketing objectives;

b) The target market should be further segmented based on the characteristics of the product.

6.5.3.2 Evaluation Details and Results If either requirement

6.5.3.1 is met, the evaluation result of

6.5.3 is passed; otherwise, it is failed.

6.5.4 Marketing Strategy

6.5.4.1 Evaluation Content The evaluation of marketing strategies includes, but is not limited to.

a) A pricing strategy should be adopted;

b) A distributor management mechanism should be established, and an e-commerce sales channel management strategy should be formulated.

6.5.4.2 Evaluation Details and Results If either requirement

6.5.4.1 is met, the evaluation result of

6.5.4 is passed; otherwise, it is failed.

6.5.5 Foreign Trade Capabilities

6.5.5.1 Evaluation Content The evaluation of foreign trade capabilities includes, but is not limited to.

a) Supporting documents demonstrating the educational background and work experience of the foreign trade personnel should be provided;

b) Foreign trade personnel should possess a certain level of foreign language proficiency and foreign trade experience;

c) Foreign trade personnel should be familiar with the products and able to explain their characteristics to buyers;

d) Foreign trade personnel should be proficient in their job responsibilities and foreign trade processes;

e) A foreign trade service platform should be established or utilized.

6.6.1 After-sales service

6.6.1.1 Evaluation Content Customer service evaluations include, but are not limited to.

a) There should be a dedicated after-sales service team or personnel;

b) There should be an after-sales service management system and/or service standards;

c) Online customer service chatbots should be used to answer frequently asked questions;

d) It should be able to provide technical support in multiple forms, including telephone, email, online instant, or on-site service;

e) There should be an online return and exchange process;

f) Online after-sales consultation services should be provided;

g) Measures should be in place to improve customer satisfaction.

6.6.1.2 Evaluation Details and Results If both requirements

6.6.1.1 are met, the evaluation result of

6.6.1 is "pass"; otherwise, it is "fail".

6.6.2 Service Commitment

6.6.2.1 Evaluation Content The evaluation content of the service commitment includes, but is not limited to.

a) Provide three guarantees (repair, replacement, and return) for the product;

b) Service commitments should be established and implemented.

6.6.2.2 Evaluation Details and Results If the requirements of 6.6.2.1a) are met, the evaluation result of

6.6.2 is passed; otherwise, it is failed.

6.6.3 Complaint Handling and Improvement

6.6.3.1 Evaluation Content The evaluation content for complaint handling and improvement includes, but is not limited to.

a) Procedures for handling complaints and providing feedback should be provided to customers;

b) The complaint and feedback handling procedures should be evaluated regularly, and corrective and preventative measures should be in place;

c) There should be designated personnel responsible for handling complaints and feedback.

6.6.3.2 Evaluation Details and Results If any two of the requirements in 6.6.3.1 (a) to (c) are met, then the evaluation result of

6.6.4 is "pass"; otherwise, it is "fail".

6.6.4 OEM/ODM/OBM Experience

6.6.4.1 Evaluation Content Evaluation content for OEM/ODM/OBM experience includes, but is not limited to.

a) OEM experience is required;

b) Should have ODM experience;

c) Should have OBM experience.

6.6.4.2 Evaluation Details and Results

6.6.4.1 is an evaluation reference item.

6.6.5 Evaluation Results If conditions

6.6.3 are met simultaneously, then the evaluation result for

6.6 is passed; otherwise, it is failed.

6.7.1 Credit

6.7.1.1 Evaluation Content Credit evaluation includes, but is not limited to.

a) Businesses should operate legally and have no illegal business activities;

b) There should be no history of commercial fraud or damage to the bank's reputation;

c) Has not been subject to any administrative penalties in the past 3 years;

d) Should not be listed in the record of serious violations of government procurement laws and regulations;

e) Should not be listed as a dishonest judgment debtor;

f) There should be no history of default or debt arrears;

g) There should be no intellectual property infringement disputes caused by the company.

6.7.1.2 Evaluation Details and Results If all requirements in 6.7.1.1 (a) to (e) are met, the evaluation result of

6.7.1 is "pass"; otherwise, it is "fail".

6.7.2 Honors

6.7.2.1 Evaluation Content Proof of any honors received should be provided, such as awards, certificates, honors, or other documents related to the business or other matters awarded by governments at all levels, industry associations, chambers of commerce, etc. Recognition of professional standing and good reputation, etc.

6.7.2.2 Evaluation Details and Results

6.7.2.1 is an evaluation reference item.

6.7.3 Evaluation Results If condition

6.7.1 is met, then the evaluation result of

6.7 is passed; otherwise, it is failed.

6.8.1 Employment Management

6.8.1.1 Evaluation Content The evaluation content of employment management includes, but is not limited to.

a) It should obtain relevant social responsibility management system certification, such as SA8000 certification;

b) There should be a recruitment management procedure, and effective measures should be taken to verify the age of workers;

c) The terms of the employment contract and one's own rights should be clearly understood.

6.8.1.2 Evaluation Details and Results If the requirements of

6.8.1.1 are met, the evaluation result of

6.8.1 is "pass"; otherwise, it is "fail".

6.8.2 Health and Safety

6.8.2.1 Evaluation Content The health and safety evaluation includes, but is not limited to.

a) It should have passed relevant health and safety management system certifications, such as GB/T 45001 certification;

b) The factory and equipment should be inspected regularly;

c) Workers should be provided with regular safety and health training;

d) Sufficient first-aid equipment should be provided;

e) Fire drills should be conducted regularly;

f) A fire safety inspection report issued by the local fire department should be available;

g) A safety responsibility system should be established, corresponding training should be provided, and responsibilities should be assigned to specific individuals;

h) The drinking water provided to workers should meet the requirements of GB 5749;

i) Clean toilets, separate for men and women, should be provided for workers.

6.8.2.2 Evaluation Details and Results If the requirements of

6.8.2.1 are met, or if the requirements of

c) are met simultaneously, the evaluation result of

6.8.2 is "pass"; otherwise, it is "fail".

6.8.5 Level of Digitalization

6.8.5.1 Evaluation Content The evaluation criteria for digitalization level include, but are not limited to.

a) Build your own data center or use cloud storage services;

b) The equipment has functions such as digital control and intelligent monitoring;

c) Introduce intelligent manufacturing systems to achieve intelligent scheduling of production plans, and use automated production lines or industrial robots to complete key processes. Production;

d) Establish a digital collaboration platform with suppliers to enable functions such as order placement, delivery information sharing, and quality feedback;

e) Use a logistics tracking system to monitor the transportation process of raw materials and products;

f) Fully implement the ERP system to automate business processes.

6.8.5.2 Evaluation Details and Results

6.8.5.1 is an evaluation reference item.

6.8.6 Evaluation Results If conditions

6.8.3 are met simultaneously, then the evaluation result for

6.8 is passed; otherwise, it is failed.

7.1 Evaluation Conclusion If all evaluation conclusions from

6.8 are passed, the manufacturer will be rated as a high-quality manufacturer.

7.2 Evaluation Report The evaluation report should include.

a) Basic information. Manufacturer name, manufacturer address, evaluation date, evaluator, evaluation results, etc.;

b) Manufacturer Overview. Information on the manufacturer's type, financial status, and main production equipment, etc., regarding the manufacturer's production and operation status;

c) Evaluation Content and Results. Manufacturer qualifications, company size, product R&D, product quality control, product marketing, customer service, and credit. The evaluation content, evidence description, and corresponding results for the 8 primary indicators and 30 secondary indicators related to honor and sustainable development;

d) Gap Analysis. Explanation of any gaps identified between the manufacturer's evaluation process and the audit requirements, along with suggestions for improvement;

e) On-site photos and audit documents;

f) Evaluation conclusion. The final conclusion of the evaluation of a high-quality manufacturer is "pass" or "fail".

8.Extension Principles and Methods When using this document, the primary indicators, secondary indicators, and evaluation content can be adjusted according to the manufacturer's industry business characteristics and different evaluation needs. The scope of this evaluation should be expanded, but the expanded content (primary indicators, secondary indicators, and evaluation criteria) should not conflict with the existing content, and the evaluation rules should be adjusted accordingly. The final result should not conflict with existing evaluation rules. The extended method is as follows:

a) Add a primary indicator, and correspondingly add secondary indicators and evaluation content under the primary indicator;

b) Add secondary indicators under the existing primary indicators, and correspondingly increase the evaluation content of the secondary indicators;

c) Add evaluation content under the existing secondary indicators.