GB/T 43390-2023Market, opinion and social research—Guidelines for mobile research (English PDF)
市场、民意和社会调查 移动调查指南
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Issued by
SAMR; SAC
Level / Type
National · Recommended
Issue date
November 27, 2023
Implementation date
November 27, 2023
Scope
GB/T 43390-2023 is the English-translated version of 市场、民意和社会调查 移动调查指南.
GB/T 43390-2023 is the Chinese national guide to running market, opinion and social research on mobile devices.
Clause 1 covers the implementation steps of a mobile survey and the relationships and responsibilities of the stakeholders - respondents, clients and the public - and the contents list breaks the steps into setting the survey objectives, designing the questionnaire, choosing a survey platform or tool, publishing the questionnaire, promotion and publicity, data collection and analysis, and producing the results report.
It defines mobile research as real-time data collection and research using mobile devices such as smartphones and tablets, and also defines digital fingerprint, geolocation and mystery shopping.
It quotes GB/T 35273-2020 on personal information security. Issued on 27 November 2023, it has applied since the same day.
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Document preview — GB/T 43390-2023
National Standard of the People's Republic of China
- ICS
- 03.100.20
- Classification
- A 10
Issued by: State Administration for Market Regulation; Standardization Administration of the PRC
Contents
- Preface
- 1 Scope
- 2 Normative references
- 3 Terms and Definitions
- 4 Mobile Survey Stakeholders
- 5 Mobile Survey Implementation Steps
- 5.1 Overview
- 5.2 Determine investigation objectives
- 5.3 Design questionnaire
- 5.4 Select a survey platform or tool
- 5.5 Publish questionnaire
- 5.6 Promotion and Publicity
- 5.7 Data collection and analysis
- 5.8 Generate survey results report
- 6 Mobile Survey Stakeholder Relationships and Responsibilities
- 6.1 Respondent relationships and responsibilities
- 6.2 Customer Relationship and Responsibilities
- 6.3 Public relations and responsibilities
- Reference
Foreword
This document is in accordance with the provisions of GB/T 1.1-2020 "Standardization Work Guidelines Part 1: Structure and Drafting Rules of Standardization Documents" Drafting.
1 Scope
This document provides the implementation steps of mobile surveys in market, public opinion and social surveys and the requirements for stakeholders such as respondents, customers and the public. Relationships and Responsibilities.
This document is applicable to mobile survey-related activities in market, public opinion and social surveys.
2 Normative reference documents
The contents of the following documents constitute essential provisions of this document through normative references in the text. Among them, the dated quotations For undated referenced documents, only the version corresponding to that date applies to this document; for undated referenced documents, the latest version (including all amendments) applies to this document.
GB/T 35273-2020 Information Security Technology Personal Information Security Specifications
3 Terms and definitions
The following terms and definitions apply to this document.
3.1 Mobile research
Use mobile devices (such as smartphones and tablets) to conduct real-time data collection and research activities.
3.2 Client
A client who requests investigative services from an investigative service provider.
Note: Includes companies, governments, non-governmental organizations and individuals. [Source: GB/T 26315-2010,3.7]
3.3 Respondentrespondent
The person being interviewed. [Source: GB/T 26315-2010,3.16]
3.4 Digital fingerprint
A technical means to uniquely identify and identify digital content.
Note: Mainly used for identity verification and security verification.
3.5 Geolocationgeographiclocation
The geographical coordinates obtained by devices (such as computers, mobile phones, tablets, etc.) through positioning technology.
3.6 Mystery shopping survey
The observer pretends to be a customer and records the details of the service process as a participatory observation method based on service evaluation.
......
This preview omits tables, figures, formulas and parts of the technical clauses. The complete document — 15 pages — is available in the English PDF.
Referenced standards
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