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GB/T 41414-2022Evaluation methods for online reputation of consumer products (English PDF)

消费品在线信誉评价方法

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Issued by

SAMR; SAC

Level / Type

National · Recommended

Issue date

April 15, 2022

Implementation date

November 1, 2022

Scope

GB/T 41414-2022 is the English-translated version of 消费品在线信誉评价方法.

GB/T 41414-2022 sets out how the online reputation of a consumer product is evaluated, online reputation being the reputation formed through network transmission and held in the minds of the network public.

It gives five basic principles, requiring the evaluation method to be science-based, authentic, timely, rational and authoritative, and asking for reports from inspection and testing bodies whose integrity meets GB/T 31880 and GB/T 36308.

For the evaluation itself it recommends the tomographic analysis method, and an informative annex works the method through for baby and toddler toys. It applies to activities related to the online reputation evaluation of consumer products, was issued on 15 April 2022 and has applied since 1 November 2022.

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Document preview — GB/T 41414-2022

National Standard of the People's Republic of China

ICS
03.120.01
Classification
A 20

Issued by: State Administration for Market Regulation; Standardization Administration of the PRC

Contents

  • Foreword3
  • 1 Scope4
  • 2 Normative references4
  • 3 Terms and definitions4
  • 4 Basic principle5
  • 5 Evaluation5
  • Annex A (informative) Examples of online reputation evaluation methods for consumer goods - Baby and toddler toys8
  • Bibliography11

1 Scope

This Standard specifies the basic principles and evaluation methods for online reputation evaluation of consumer products.

This Standard applies to activities related to online reputation evaluation of consumer products.

2 Normative references

The following referenced documents are indispensable for the application of this document. For dated references, only the edition cited applies. For undated references, the latest edition of the referenced document (including any amendments) applies.

GB/T 31880-2015, Essential requirements of integrity for inspection body and laboratory

GB/T 36308-2018, Specification of integrity evaluation for inspection body and laboratory

3 Terms and definitions

The following terms and definitions apply to this document.

3.1 Consumer product

Mainly but not limited to products designed and produced for personal use, including product components, parts, accessories, instructions for use and packaging. [Source: GB/T 35248-2017, 2.2]

3.2 Online reputation

The reputation formed through network transmission and existing in the minds of the network public.

NOTE: Also known as online public praise.

3.3 Integrity

The honest and trustworthy behavior and norms of individuals and/or organizations, including the consistency of commitment and behavior in their professional activities. [Source: GB/T 31880-2015, 3.2]

4 Basic principle

4.1 Being science-based

The online reputation evaluation method of consumer products should comprehensively consider the characteristics of various consumer products. At the same time, various practices should be carried out to ensure the evaluation method is science-based.

4.2 Being authentic

The method adopted should not only reflect the characteristics of online reputation of consumer products, but also be suitable for measuring the level of online reputation of general consumer products. The range of application shall be wide.

4.3 Being timely

Online reputation evaluation of consumer products is a long-term activity. The selected evaluation method should evaluate the online reputation of consumer products stably and accurately over a period of time.

4.4 Being rational

It is necessary to quantify the evaluation results when evaluating. The method chosen is to convert subjective factors into objective factors. Reasonable quantitative results are obtained through analysis.

4.5 Being authoritative

Attention should be paid to the safety performance indicators of consumer products when evaluating. There shall be reports issued by authoritative inspection and testing institutions with integrity, so as to facilitate consumers to select qualified consumer products. The basic requirements and evaluation specifications for the integrity of inspection and testing institutions shall comply with the provisions of GB/T 31880 and GB/T 36308, respectively.

5 Evaluation

5.1 Evaluation method

From the perspective of being scientific and ease of use, this document recommends using the tomographic analysis method to evaluate the online reputation of consumer […]

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This preview omits tables, figures, formulas and parts of the technical clauses. The complete document — 15 pages — is available in the English PDF.

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