GB/T 39570-2020Requirements for image display of electronic commerce transaction product (English PDF)

1 Scope

This standard specifies the basic principles and requirements for image display of e-commerce transaction products, the elements and requirements for product image display, and product

Video display elements and requirements, etc:

This standard applies to the image display of physical products in e-commerce transactions:

2 Normative references

The following documents are indispensable for the application of this document: For dated reference documents, only the dated version applies to this article

Pieces: For undated references, the latest version (including all amendments) applies to this document:

GB/T 25068:1-2012 Information Technology Security Technology IT Network Security Part 1: Network Security Management

GB/T 35408-2017 E-commerce quality management terminology

GB/T 35411-2017 E-commerce platform product information display requirements

3 Terms and definitions

The following terms and definitions defined in GB/T 35408-2017 apply to this document:

3:1

Image display

The activity of publishing e-commerce transaction product information on the e-commerce transaction platform through pictures, videos, etc:, and showing it to customers:

3:2

Main picture videoprimevideo

The main video image for the purpose of showing the appearance and function of the product:

3:3

Detailsvideo

A video that fully explains the features and details of the product:

4 Basic principles and requirements

4:1 Basic principles

4:1:1 Authenticity

The information displayed on the product image should be consistent with the actual appearance, function and performance of the trading product:

4:1:2 Timeliness

When product packaging or information changes, the product image display information should be updated and explained in time:

4:1:3 Comprehensiveness

The product image display should cover the main element information of the product: