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GB/T 45201-2024Specification for social E-commerce platform management (English PDF)

社交电子商务平台管理规范

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Issued by

SAMR; SAC

Level / Type

National · Recommended

Issue date

December 31, 2024

Implementation date

December 31, 2024

Scope

GB/T 45201-2024 is the English-translated version of 社交电子商务平台管理规范.

GB/T 45201-2024 is the Chinese national standard covering the platform where selling runs through social contacts, not a storefront — the operator's qualifications, management system and dynamic verification, the accounts, conduct and earnings of promoters, the accounts, conduct and product information of sellers, the payment and logistics providers, the consumer service and after-sales, the information and network security and the emergency plans, and the rule for the moment a promoter turns into a seller. In social commerce the same account can promote today and sell tomorrow, which is what the role-transformation clause is for, and each set of requirements carries its own verification method. First edition. In force from 31 December 2024. Issued on 31 December 2024, it has been in force since 31 December 2024.

Document preview — GB/T 45201-2024

National Standard of the People's Republic of China

ICS: 35.240.60
Classification: A 10

Issued by: State Administration for Market Regulation; Standardization Administration of the PRC

PrefaceIII
1 Scope1
2 Normative references1
3 Terms and Definitions1
4 Related parties2
4.1 Mutual Relationships2
4.2 Role Transformation2
5 Management requirements for social e-commerce platform operators2
5.1 Qualification Requirements2
5.2 Management System3
5.3 Dynamic Verification3
6 Promoter Management Requirements3
6.1 Account Management3
6.2 Behavior Management4
6.3 Revenue Management4
7 Seller Management Requirements4
7.1 Account Management4
7.2 Behavior Management4
7.3 Product Information Management5
8 Management requirements for electronic payment service providers5
8.1 General requirements5
8.2 Service Content5
9 Management requirements for logistics service providers5
9.1 General requirements5
9.2 Service Content5
10 Consumer service and after-sales management requirements6
10.1 Consumer Services6
10.2 After-sales management6
11 Safety Management Requirements6
11.1 Information Security6
11.2 Network Security6
11.3 Emergency Management6
12 Verification Method7
12.1 Management and Inspection Methods for Social E-commerce Platform Operators7
12.2 Promoter Management and Verification Methods7
12.3 Seller Management and Verification Methods7
12.4 Management and verification methods for electronic payment service providers7
12.5 Management and Inspection Methods for Logistics Service Providers7
12.6 Consumer Service and After-Sales Management Inspection Methods8
12.7 Safety Management Inspection Methods8
References9

Foreword

This document is in accordance with the provisions of GB/T 1.1-2020 "Guidelines for standardization work Part 1: Structure and drafting rules for standardization documents" Drafting is required.

Please note that some of the contents of this document may involve patents. The issuing organization of this document does not assume the responsibility for identifying patents.

This document is proposed and coordinated by the National Technical Committee for Standardization of Electronic Commerce Quality Management (SAC/TC 563).

This document was drafted by: Zhejiang Shunlian Network Technology Co., Ltd., Hangzhou Standardization Research Institute (Hangzhou Standardization International Exchange Center), China University of Metrology, Hangzhou Vocational College of Science and Technology, Zhejiang Tmall Technology Co., Ltd., Zhejiang Institute of Standardization, Dongguan Yidian Park Industrial Investment Co., Ltd., Qianxun (Hangzhou) Holding Co., Ltd., Henan Zhonggang Network Technology Group Co., Ltd., Hangzhou Zhimai Technology Co., Ltd., Ningbo Customs Technology Center, and China Cable Network Information Technology (Shandong) Co., Ltd.

The main drafters of this document are: Ma Dongwei, Guo Hongan, Sun Wenchen, Zhou Lijun, Zhang Shengquan, Chen Changying, Jia Mengya, Li Xiudi, Ma Yurong, Zhang Xiaoyan, Xu Xiaoyuan, Zeng Yurong, Xu Dan, Wu Yalian, Yang Lan, Wang Di, Jiang Qinggui, Yao Hongchao, Yang Yuhang, Yang Jian, Zhai Jianfei, and Sun Chunxin.

Social e-commerce platform management standards

1 Scope

This document provides the relevant parties of social e-commerce and their relationships, and stipulates the social e-commerce platform operators, promoters, sellers, Management requirements for electronic payment service providers, logistics service providers, consumer services, after-sales and security, and describes the corresponding verification method.

This document applies to the social e-commerce platforms for commodity sales and the management of business activities of related entities within the platforms.

For reference only for business operations.

2 Normative references

GB/T 22239

GB/T 24359

GB/T 31524

GB/T 35273

GB/T 35411

GB/T 36061

GB/T 38645

GB/T 38652

GB/T 39550

3 Terms and definitions

The terms and definitions defined in GB/T 38652 and the following apply to this document.

3.1 Social E-commerce platform

Provide network business venues, information publishing and delivery, product browsing, order generation, etc. for parties involved in social e-commerce business activities.

An information network system that provides services such as integration, online payment, and data processing for two or more parties to independently conduct transactions.

Note. Information network systems that only provide network services or technical services such as network access, online social networking, and online live streaming are excluded.

3.2 Social E-commerce operator

Natural persons, legal persons and unincorporated organizations that engage in social e-commerce business activities based on the social e-commerce platform (3.1).

Note. Social e-commerce operators include social e-commerce platform operators, sellers, promoters, electronic payment service providers and logistics service providers, etc.

3.3 Social E-commerce platform operator

A legal person or unincorporated organization engaged in business activities on a social e-commerce platform (3.1).

......
This preview omits tables, figures, formulas and parts of the technical clauses. The complete document — 15 pages — is available in the English PDF.

Referenced standards

Normative references

Editions of GB/T 45201

Edition	Title	Revision	Status
GB/T 45201-2024	Specification for social E-commerce platform management	current edition	Current

This page sells the current edition, GB/T 45201-2024. Earlier editions are listed for reference only.

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