GB/T 31283-2014Brand valuation—Mechanical equipment manufacturing industry (English PDF)
品牌价值评价 机械设备制造业
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Issued by
SAMR; SAC
Level / Type
National · Recommended
Issue date
September 30, 2014
Implementation date
December 1, 2014
Scope
GB/T 31283-2014 is the English-translated version of 品牌价值评价 机械设备制造业.
GB/T 31283-2014 is the Chinese standard "Brand valuation—Mechanical equipment manufacturing industry". Its scope clause reads: This standard specifies the mechanical equipment manufacturing brand value evaluation calculation model, estimated requirements indicators, calculation process and other content.
This standard applies to mechanical equipment enterprise or group of enterprises (hereinafter referred to as enterprise) brand value evaluation, but also as industry organizations and third Recipe on corporate brand value evaluation basis.
The standard machinery and equipment manufacturing industry excluding autos and appliances. Its clauses include terms and definitions.
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Document preview — GB/T 31283-2014
National Standard of the People's Republic of China
- ICS
- 03.140
- Classification
- A 00
Issued by: State Administration for Market Regulation; Standardization Administration of the PRC
Contents
- 1 Scope
- 2 Normative references
- 3 Terms and Definitions
- 3.1 Machinery mechanicalequipment
- 3.2 New product output rate
1 Scope
This standard specifies the mechanical equipment manufacturing brand value evaluation calculation model, estimated requirements indicators, calculation process and other content.
This standard applies to mechanical equipment enterprise or group of enterprises (hereinafter referred to as enterprise) brand value evaluation, but also as industry organizations and third
Recipe on corporate brand value evaluation basis.
The standard machinery and equipment manufacturing industry excluding autos and appliances.
2 Normative references
The following documents for the application of this document is essential. For dated references, only the dated version suitable for use herein
Member. For undated references, the latest edition (including any amendments) applies to this document.
GB/T 29467 Quality management implementation norms of integrity
GB/T 29185 brand value terms
GB/T 29186 brand value elements
GB/T 29187 Evaluation brand brand value evaluation requirements
GB/T 29188-2012 brand multi-period excess earnings method evaluation
3 Terms and Definitions
GB/T 29185, GB/T 29186, GB/T 29187, GB/T 29188-2012 and as defined in the following terms and definitions apply
In this document.
3.1 Machinery mechanicalequipment
It made of metal or other materials, by a number of component parts, with a certain function or utility of the device operation. Including basic components,
General machinery, power machinery, lifting the transport machinery, engineering machinery, agricultural machinery, heavy mining machinery, petrochemical machinery, textile machinery, light industry
Machinery, environmental protection machinery, food packaging machinery, machine tools, electrical, instrumentation and so on.
3.2 New product output rate
During the reporting period some new products accounted for enterprise product output value ratio.
4 brand valuation of machinery and equipment manufacturing model
Excess earnings method over 4.1 cycle model
For technical parameters and their symbols refer to the standard used in the GB/T 29188-2012.
Based on the value of corporate brand multi-period excess earnings method in accordance with the formula (1).
VB = t = 1
FBC, t (1 R) t
FBC, T 1
Rg
· 1 (1 R) T (1)
Where.
VB --- brand value;
......
This preview omits tables, figures, formulas and parts of the technical clauses. The complete document — 15 pages — is available in the English PDF.
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