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GB/T 46703-2025Guidelines for the operation service of cross-border e-commerce independent websites (English PDF)

跨境电商独立站运营服务指南

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Issued by

SAMR; SAC

Level / Type

National · Recommended

Issue date

October 31, 2025

Implementation date

October 31, 2025

Scope

GB/T 46703-2025 is the English-translated version of 跨境电商独立站运营服务指南.

GB/T 46703-2025 is the Chinese standard "Guidelines for the operation service of cross-border e-commerce independent websites".

Its scope clause reads: This document establishes the basic principles and procedures for operating cross-border e-commerce independent websites, and provides suggestions on the content and guarantees of operational services.

This document is intended to guide cross-border e-commerce independent website operators in their operations and service provision. Its clauses include terms and definitions; abbreviations.

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Document preview — GB/T 46703-2025

National Standard of the People's Republic of China

ICS: 03.080.01
Classification: A 02

Issued by: State Administration for Market Regulation; Standardization Administration of the PRC

Preface
1.Scope
2 Normative References
3.Terms and Definitions
4.Abbreviations
5 Basic Principles
6.Operation and Service Process
7.Operational Service Content
8.Operational service support 7.
Appendix A (Informative) Detailed Explanation of Cross-Border E-commerce Independent Website Operation Services

1 Scope

This document establishes the basic principles and procedures for operating cross-border e-commerce independent websites, and provides suggestions on the content and guarantees of operational services.

This document is intended to guide cross-border e-commerce independent website operators in their operations and service provision.

2 Normative references

The contents of the following documents, through normative references within the text, constitute essential provisions of this document. Dated citations are listed below.

For references to documents, only the version corresponding to that date applies to this document; for undated references, the latest version (including all amendments) applies.

This document.

GB/T 38652-2020 E-commerce Business Terminology

3 Terms and Definitions

The terms and definitions defined in GB/T 38652-2020, as well as the following terms and definitions, apply to this document.

3.1 Cross-border e-commerce

Cross-border e-commerce

Trading entities belonging to different customs territories complete transactions, make payments and settle accounts through information networks, and deliver products through cross-border logistics.

Business activities that complete a transaction.

[Source. GB/T 38652-2020, 3.6, with modifications]

3.2 Cross-border e-commerce independent website

Cross-border e-commerce (3.1) refers to digital channels through which operators possess independent domain names and operating rights to conduct cross-border transactions.

Note. A cross-border e-commerce B2B independent website refers to a cross-border e-commerce operator that owns an independent domain name and independent operating rights, and conducts cross-border transactions with cross-border e-commerce enterprise buyers.

Digital channel carriers; cross-border e-commerce B2C independent websites refer to cross-border e-commerce operators with independent domain names and independent operating rights, targeting individual cross-border e-commerce users.

Digital channels for consumers to conduct cross-border transactions.

4 Abbreviations

The following abbreviations apply to this document.

AI (Artificial Intelligence)

ALT (Alternate Text)

CRM (Customer Relationship Management)

EDM (Email Direct Marketing)

Key Opinion Leaders (KOLs)

PCI-DSS Payment Card Industry Data Security Standard

RFQ (Request for Quotation)

SaaS (Software as a Service)

GB/T 46274 | RB/T 033 | GB/T 38703 | GB/T 46966 | GB/T 30339 | […]

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This preview omits tables, figures, formulas and parts of the technical clauses. The complete document — 21 pages — is available in the English PDF.

Referenced standards

Normative references

GB/T 38652-2020E-commerce business terminology

Editions of GB/T 46703

Edition	Title	Revision	Status
GB/T 46703-2025	Guidelines for operation service of cross-border E-commerce independent website	current edition	Current

This page sells the current edition, GB/T 46703-2025. Earlier editions are listed for reference only.

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