GB/T 45917-2025Guidelines for development of terms of use (TOU) in B2C e-commerce platform (English PDF)

企业对消费者（B2C）电子商务平台用户条款编制指南

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Issued by

SAMR; SAC

Level / Type

National · Recommended

Issue date

June 30, 2025

Implementation date

June 30, 2025

Scope

GB/T 45917-2025 is the English-translated version of 企业对消费者（B2C）电子商务平台用户条款编制指南.

GB/T 45917-2025 is the Chinese national standard covering drafting the terms a shopper agrees to on a B2C platform — the principles behind them and the procedure for writing them, the categories the terms fall into, the clauses on how the platform manages user accounts, the transaction clauses, the rights protection provisions, the limits that anti-monopoly and unfair competition law set on what a platform may impose, the compliance and integrity undertakings, and the dispute resolution mechanism. It covers the user terms of domestic, non-cross-border B2C platforms. First edition, in force from 30 June 2025. Issued on 30 June 2025, it has been in force since 30 June 2025.

Document preview — GB/T 45917-2025

National Standard of the People's Republic of China

ICS: 03.080.01
Classification: A 10

Issued by: State Administration for Market Regulation; Standardization Administration of the PRC

PrefaceIII
1 Scope1
2 Normative references1
3 Terms and Definitions1
4 Basic Principles2
5 Procedure for Compiling User Terms3
6 Basic Classification of User Terms3
7 Platform management of user accounts3
8 Transaction-related terms4
9 Rights Protection5
10 Anti-unfair competition and anti-monopoly6
11 Platform Operators’ Compliance Commitment and User Integrity Commitment Clauses6
12 Dispute Resolution Mechanism6
References7

Foreword

This document is in accordance with the provisions of GB/T 1.1-2020 "Guidelines for standardization work Part 1: Structure and drafting rules for standardization documents" Drafting.

Please note that some of the contents of this document may involve patents. The issuing organization of this document does not assume the responsibility for identifying patents.

This document is proposed and coordinated by the National Technical Committee for Standardization of E-Commerce Quality Management (SAC/TC563).

This document was drafted by: China Council for the Promotion of International Trade Commercial Industry Committee, Fangwei (Shenzhen) International Commercial Co., Ltd., Beijing University, Shandong Commercial Vocational and Technical College, Xiamen Jinhua South Import and Export Co., Ltd., Beijing Trade Promotion Talent Technology Co., Ltd., Hangzhou Electronic Technology University, Liaoning Zhixinggu Technology Co., Ltd., Jiangxi Vocational College of Foreign Studies and Foreign Trade, China Jiliang University, Shenzhen Zhike Technology Co., Ltd., Dongguan Qidian Information Technology Co., Ltd., Hangzhou Hangxin Standard Management Consulting Co., Ltd., and Zhejiang Yangtze River Delta Public Service Standardization Research Institute.

The main drafters of this document are: Guo Wenhao, Yao Xin, Cui Ning, Xue Jun, Li Mingli, He Huimin, Zhang Guodao, Huang Yuan, Li Jinjiang, Liu Jinrong, Qi Ligen, Mao Haijun, Chen Yuxiang, Xie Yuanbo, Ma Zepeng, and Zhang Huan.

Business-to-consumer (B2C) e-commerce platform User Terms Preparation Guidelines

1 Scope

This document establishes the basic principles that business-to-consumer (B2C) e-commerce platform operators should consider when formulating user terms and conditions.

Provides guidance on the basic categories and key elements of procedures and user terms.

This document applies to matters related to the preparation of user terms and conditions for B2C e-commerce platforms.

2 Normative references

GB/T 35408-2017

GB/T 38652-2020

3 Terms and Definitions

The following terms and definitions as defined in GB/T 35408-2017, GB/T 38652-2020 and ISO 32110 2023 apply to this document.

3.1 e-commerce platform

Providing one or more services such as information publishing, information delivery, data processing, etc. to two or more parties in a transaction to achieve the purpose of transaction matching Information network system.

[Source. GB/T 38652-2020, 2.2]

3.2 Platform user platformuser

Submit relevant documents and information to prove their true identity, pass the platform review, obtain a legally valid registered account on the platform, accept and recognize Natural persons, legal persons and other unincorporated organizations that are subject to the User Terms (3.3), Platform Service Agreement and Platform Transaction Rules (3.5).

3.3 Terms of Use

Rules that platform users (3.2) must comply with when using the services of the e-commerce platform (3.1).

Note. Including but not limited to service agreements and transaction rules. Specifically refers to the user terms under the B2C e-commerce model in non-cross-border e-commerce platforms, B2C e-commerce The business model refers to the e-commerce model of operators within the enterprise platform to individual buyers.

[Source. ISO 32110 2023, 3.4.7, modified]

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This preview omits tables, figures, formulas and parts of the technical clauses. The complete document — 15 pages — is available in the English PDF.

Referenced standards

Normative references

Editions of GB/T 45917

Edition	Title	Revision	Status
GB/T 45917-2025	Guidelines for development of terms of use (TOU) in B2C e-commerce platform	current edition	Current

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