GB/T 30225-2026Requirements for the smart operation and management of tourist attractions (English PDF)

5.1 Network Infrastructure

5.1.1 Key areas of tourist attractions should have full wireless network coverage with high bandwidth and low latency to ensure high-capacity concurrent users. Access. For areas with high network coverage challenges, such as mountainous regions and large scenic areas, special network base station layouts and signal enhancement equipment should be implemented.

5.1.2 Wired networks should meet the requirements of high-speed and stable transmission, and have redundant lines to ensure communication security.

5.1.3 Network equipment deployment shall comply with GB/T 51434.

5.2.1 Hardware Facilities

5.2.1.1 The location of the data center shall comply with the relevant provisions of GB/T 2887, and shall be equipped with servers, storage devices, network equipment, and security protection facilities. Equipment and other hardware facilities, or choose cloud services that meet relevant requirements.

5.2.1.2 The computing power of the server configuration should meet the requirements and operate stably.

5.2.1.3 Storage devices should meet the scenic area's requirements for data storage capacity, read/write speed, and high-speed network connectivity. Important business data should be able to... Off-site redundancy backup should be implemented, and the backup data should be retained for no less than 180 days to prevent data loss due to storage issues.

5.2.2 Software System

5.2.2.1 A database management system or cloud database service should be installed, and its security requirements should comply with GB/T 20273 to ensure data integrity. Integrity, confidentiality, and availability.

5.2.2.2 Data backup and recovery software, system monitoring software, etc., should be provided to monitor the operational status of the database management system in real time. Manage and ensure data security.

5.3 Sensing and Monitoring Facilities

5.3.1 Different types of scenic areas should determine the key environmental indicators and equipment standards for monitoring based on their characteristics. For natural scenic areas, air quality should be the primary focus of monitoring. Quality, water quality, and ecological indicators are assessed, and equipment such as air quality monitoring stations, automatic water quality monitoring equipment, and infrared cameras are provided. Cultural scenic areas emphasize temperature and humidity. The system is equipped with temperature and humidity sensors, light intensity sensors, and small air quality monitoring devices to meet the needs of scenic areas, including temperature, humidity, light intensity, and air quality indicators. District environmental monitoring needs.

5.3.2 Video surveillance cameras, visitor counters, and other traffic monitoring equipment should be installed in key areas and important nodes of tourist activity. Surveillance cameras should have clear image quality, night vision, and intelligent analysis capabilities, enabling real-time monitoring of personnel behavior and intelligent detection of abnormal behavior. Judgment. Video surveillance should have functions such as intrusion alarms, and support the retrieval and viewing of recorded videos. The data storage retention time for recorded videos should exceed [a certain period]. 15 days. The visitor flow counter should be able to accurately and promptly calculate the visitor flow entering the scenic area, within the scenic area, leaving the scenic area, and in key local areas, meeting the full requirements. To meet the needs of passenger flow management.

5.3.3 The scenic area video surveillance system shall comply with the relevant provisions of GB/T 28181 and shall be connected to the video surveillance of traffic roads near the scenic area entrances and exits. To facilitate unified traffic flow management, it is recommended to list key areas such as landmarks, narrow passages, densely populated areas, and areas where special equipment operates. Places like these.

5.3.4 Transportation vehicles within the scenic area should be equipped with corresponding real-time positioning and status monitoring sensors to meet the needs of intelligent scheduling and ensure timely... Potential faults were discovered.

5.4 Contactless service facilities

5.4.1 The application and popularization of contactless service facilities in scenic areas should be actively promoted, including the deployment of self-service ticket vending machines, smart gates, smart retail kiosks, and... Highly reliable self-service terminals, such as intelligent robots, are used to optimize the tourist experience and improve service efficiency.

5.4.2 Key equipment should be easy to use, secure, and highly available, and should be integrated with the scenic area's network, data center, monitoring facilities, and management platform. Effective integration.

5.5 Office Automation System

5.5.1 Basic office software such as document, spreadsheet, and presentation software, as well as professional project management software, should be provided to meet daily office and project management needs. need.

5.5.2 An internal collaboration platform should be established to support instant messaging, file sharing, and online meetings to improve employee collaboration efficiency.

5.5.3 Automated office systems should be used to realize the digitalization of business processes and the automation of business data statistical analysis.

5.5.4 Mobile applications should be used to integrate core business functions to meet the needs of remote work.

6.1 Data Collection

6.1.1 Based on various software and hardware systems, various types of data should be accumulated around business operations, or data from various business processes in the scenic area should be collected through event tracking. data.

6.1.2 Data resources formed by third-party online data collection should be integrated to enrich the scenic area's data resource database.

6.1.3 Standardized data formats, encoding rules, and data dictionaries should be established, following industry and local standards, and real-time passenger flow data should be promptly transmitted. The message was sent to the provincial monitoring and emergency command platform.

6.1.4 A smart data platform should be built to integrate, govern, and share scenic area data, providing data support for the operation and management of the scenic area. (This should be clearly stated.) The intelligent data platform's technical architecture and platform selection utilize cloud computing to build the infrastructure and leverage big data analytics tools to extract data value. The paper introduces artificial intelligence algorithms to predict tourist flow and explains the advantages and applicable scenarios of each technology.

6.2 Data Security

6.2.1 Access control should be implemented for data, using technologies such as identity authentication, and access permissions should be controlled according to job roles, strictly limiting unnecessary access. access.

6.2.2 When storing and transmitting important data such as tourist identity and bank card information, necessary security measures should be taken.

6.2.3 A backup strategy should be established to perform full and incremental backups of scenic area data, and the recovery process should be tested regularly. Data backups should meet data requirements. The security and audit traceability requirements comply with the relevant provisions of GB/T 29765, and security assessments and risk management are conducted regularly.

6.2.4 Data security and personal information protection shall comply with the relevant provisions of GB/T 35273 to ensure the protection of tourism data collection, transmission, storage, and sharing. Security throughout the entire lifecycle, including sharing, use, and destruction.

6.3 Data Usage

6.3.1 Relevant data should be visualized, problems in operation should be analyzed, and the results of the data analysis should be used to guide the operation of the scenic area. Management decisions.

6.3.2 A data feedback-driven mechanism should be established to continuously promote the innovation and upgrading of scenic area management processes, service models, and marketing methods.

6.3.3 Within the scope permitted by laws and regulations, tourism data elements can be circulated and reused based on scenario requirements, and a data element-based economy can be cultivated. The products and services that form the basis for this.

7.1.1 Visitor Management

7.1.1.1 The scenic area entrance should use intelligent security checkpoints, intelligent turnstiles, and other access control equipment that support multiple authentication methods such as ID cards and reservation QR codes. This method improves security check efficiency.

7.1.1.2 Scenic areas should establish a real-time and accurate visitor flow monitoring system, focusing on areas such as entrances/exits and key tourist spots where sudden surges in visitor flow may occur. The area should conduct intelligent monitoring of passenger flow, issue early warnings promptly when crowds gather and congestion occurs, and guide passenger flow management according to the emergency plan.

7.1.1.3 It should be able to promptly detect tourists entering dangerous areas and issue warnings via broadcast or have personnel on-site to direct and guide them.

7.1.2 Scenic Area Personnel Management

7.1.2.1 Scenic area management personnel should be equipped with necessary mobile terminal devices that support functions such as status inquiry, real-time positioning, and command issuance to meet the needs of the scenic area. This is necessary for district management and emergency response, and provides support for precise dispatching.

7.1.2.2 Implement information-based management for relevant personnel, establish a dynamic personnel ledger, ensure communication and command and dispatch needs, and standardize professional conduct. Professional conduct of personnel.

7.1.2.3 Mobile terminal devices should be provided to scenic area management personnel, and they should be organized to participate in new technology and skills training to obtain "digital certificates." Implement information-based management for all types of personnel, establish ledgers, and develop information technology skills training plans, enabling them to obtain "digital certificates" upon passing the assessment. Information management should be implemented in the scenic area.

7.2 Facility and Equipment Management

7.2.1 Internet of Things (IoT) technology should be adopted to collect real-time data on the operation of tourist transportation facilities (including but not limited to sightseeing buses, shuttle buses, cruise ships, cable cars, etc.). It can monitor the status of tourists and formulate scientific and reasonable scheduling strategies based on the distribution of tourists in the scenic area.

7.2.2 Tourist parking lots within the scenic area should adopt intelligent management to realize parking information services based on electronic maps, allowing tourists to check parking information in real time. Information such as parking lot location, size, parking space occupancy, and fees.

7.2.3 Tourist toilets within the scenic area should be managed intelligently based on electronic maps, clearly displaying their distribution on the map. Furthermore, it supports one-click navigation.

7.2.4 Implement intelligent supervision of special equipment and security facilities in scenic areas.

7.3 Resource and Environmental Management

7.3.1 Continuous monitoring of ecologically sensitive areas in scenic spots should be conducted to promptly identify risks and issue early warnings.

7.3.2 Real-time monitoring of waste on roads, vegetation, and water surfaces within the scenic area should be conducted to assist in environmental management.

7.3.3 Publicity on cultural relic and ecological environment protection should be carried out through intelligent broadcasting, electronic signs, and other means to remind tourists to consciously maintain the scenic area. environment.

7.3.4 Intelligent waste recycling equipment and cleaning facilities should be installed to improve environmental maintenance efficiency.

7.4 Safety and Emergency Management

7.4.1 Information on meteorological and geological disaster risks and their prevention should be promptly disseminated through broadcasting, communications, and other means to guide tourists in taking timely measures. Implement measures to prevent risks.

7.4.2 Emergency lighting and safety power supplies should be provided in major tourist areas to ensure the operation of core business operations and emergency rescue, as well as related hardware and software. Normal operation.

7.4.3 Facilities such as one-click help and rescue alarms should be provided in high-risk areas of scenic spots.

7.4.4 An integrated emergency command center should be established, integrating monitoring, communication, and dispatch systems. In the event of an emergency, the command center can... Real-time acquisition of on-site information, unified command and dispatch of rescue forces through video conferencing, voice calls, and other means; establishment of complete communication channels with external emergency rescue forces. A sound information transmission and collaboration mechanism.

7.4.5 An emergency communication network should be constructed, incorporating multiple communication methods such as satellite communication and wireless communication, to ensure effective communication in the event of natural disasters, network failures, etc. Communication remains uninterrupted in emergencies.

7.4.6 Information technology should be used to manage the maximum carrying capacity of the scenic area, and automatic early warning and reporting should be implemented.

8.1 Consulting Services

8.1.1 Tourist attractions should provide online information inquiry and consultation services to visitors through online and offline facilities such as their official WeChat accounts and outdoor display screens. Services should be diverse in form and available through multiple channels to facilitate tourist access. Information should be accurate, effective, and updated promptly.

8.1.2 Tourists should be provided with online reservation and booking services for scenic area tickets and other related products. These services should be easy to use, highly stable, and offer convenient payment options. Safety.

8.1.3 It is advisable to build a voice service system based on artificial intelligence technology.

8.2 Tour Services

8.2.1 Intelligent parking services should be provided, including parking lot location, available space search, vehicle location guidance, and online payment. When the number of parked vehicles reaches the maximum... When the capacity is high, information should be released in a timely manner and tourists should be guided to manage their flow.

8.2.2 Self-service ticketing machines, self-service inquiry machines, intelligent guide terminals, and other visitor service terminal equipment should be reasonably deployed within the scenic area to provide services at the scenic area entrance. The system offers services such as ticket and key service sales, information inquiry, and route planning, with a simple user interface and convenient payment. The intelligent guide terminal should have language... Features such as audio guides, attraction introductions, and navigation are available for tourists to use through mobile applications or on-site rentals.

8.2.3 Basic information services for the scenic area based on panoramic maps should be provided to help tourists plan their tour routes, find service facilities, and query information within the scenic area. External traffic information.

8.2.4 Accurate location services should be provided to tourists through global satellite positioning technology and indoor positioning technology, enabling them to access any attraction within the scenic area. The system provides navigation, guiding tourists to their destinations quickly. For areas with weak signals, such as indoor spaces and mountainous areas, Bluetooth beacons and Wi-Fi beacons are used respectively. A fingerprint recognition and ultra-wideband (UWB) based positioning base station supplementary positioning solution allows tourists to obtain stable and accurate positioning anywhere within the scenic area. Location navigation service.

8.2.5 Location-based guided tours should be provided, allowing visitors to conveniently access explanations of attractions using their mobile phones or guided tour devices provided by the scenic area. Based on tourists' preferences, personalized recommendations are provided for attractions, tour routes, and activities.

8.2.6 Artificial intelligence technology should be used to provide tourists with intelligent interactive services such as scenic spot guides.

8.2.7 Online queuing services for catering, entertainment, etc. should be provided to reduce tourists' queuing time.

8.2.8 Provide multilingual tour services, and payment facilities should accept major international credit cards.

8.2.9 An age-friendly guide interface should be provided according to actual needs to meet the needs of elderly tourists.

8.2.10 Intelligent services such as accessibility navigation should be provided for people with special needs. These services should comply with the relevant provisions of GB/T 37668 and ensure the safety of people with disabilities. People with disabilities can easily use smart services, reflecting the scenic area's inclusiveness and humanistic care.

8.3 Complaints and Feedback

8.3.1 Diverse complaint and feedback channels should be established, including the scenic area's official website, WeChat official account, and mobile application, to facilitate tourists in submitting complaint feedback letters. Tourists can check the status of their complaints online.

8.3.2 Natural language processing technology should be used to automatically classify complaint content and automatically distribute it according to the complaint content to improve complaint handling efficiency. Processing efficiency.

8.3.3 Conduct data mining and analysis on complaint data to identify weaknesses and provide data support for improving scenic area management and services.

8.3.4 A public opinion monitoring mechanism should be established to monitor tourist feedback, negative public opinion, and trending topics related to the scenic area in real time, and to identify potential [issues]. Public opinion risks; respond promptly to tourists' complaints and needs.

9.1 Customer Group Analysis

9.1.1 Big data analytics and other methods should be used to analyze the preferences, behavioral patterns, and spending power of the core customer group of the scenic area, and to accurately identify target customers. group.

9.1.2 New-generation information technology should be used to analyze tourist feedback, understand and predict tourism market trends, and analyze consumption patterns. Adapt to changes and flexibly adjust marketing strategies.

9.2 Channel Management

9.2.1 Online marketing channels, including but not limited to the scenic area's official website, WeChat official account, social media, and online travel agencies, should be established to release information in a timely manner. Information on scenic spots, activities, and special offers.

9.2.2 An official e-commerce platform should be established for the scenic area to provide convenient services such as ticket booking, hotel booking, and merchandise sales.

9.3 Content Production and Delivery

9.3.1 It should have the ability to produce high-quality marketing text, images, videos, and other content, and be able to continuously optimize marketing content based on audience preferences.

9.3.2 Ticket packages that include different items and services should be designed, and package products should be adjusted in a timely manner according to market preferences to support tourists through multiple channels. Purchase through various channels.

9.3.3 Marketing content should be produced in a creative and attractive manner, taking into account the cultural characteristics and resource endowments of the scenic area and utilizing artificial intelligence and other means.

9.3.4 A marketing material library should be established to improve the scenic area's proprietary marketing content system.

9.3.5 Personalized marketing content and products should be developed based on user profiles.

9.3.6 A marketing content review mechanism should be established to ensure that the marketing content is true and credible and does not contain false or misleading information.

10.1 Product Development

10.1.1 Based on its own characteristics and target customer groups, it should provide corresponding intelligent experience products, including but not limited to immersive performances and light and shadow nights. This includes travel-related products, VR large-space products, AR, MR, and XR products. Product content should not compromise the authenticity of cultural heritage.

10.1.2 IP content with its own unique characteristics should be created based on its own cultural connotations. External IPs can also be leveraged to create suitable presentations for the scenic area. content.

10.1.3 The product theme should match the cultural theme of the scenic area, the appearance design should be coordinated with the style of the scenic area environment, and the product content should be innovative and engaging. It is highly verifiable.

10.1.4 Product content design should conform to mainstream values, abide by public order and good morals, and not touch on sensitive topics.

10.1.5 New technologies such as GNSS, big data, cloud computing, the Internet of Things, and virtual reality should be utilized to enhance the experiential and interactive aspects of tourism products.

10.2 Product Operations

10.2.1 Operators of immersive experience products may choose to operate them themselves or introduce independent operators. The operators should possess strong capabilities. Experience and capabilities in operating immersive projects.

10.2.2 Based on visitor feedback, the experience process, technical solutions, and product content should be continuously optimized and upgraded to maintain an immersive experience at the scenic spot. The novelty and appeal of the content.

10.2.3 Professional service personnel should be provided to help tourists familiarize themselves with the product content, experience process, and emergency handling methods, thereby enhancing the tourist experience and ensuring safety. Tourist safety.

11.Verification Methods Experts or third-party organizations can be organized to review the intelligent operation and management plan and related technical solutions for tourist attractions, with a focus on verifying the basic... Whether the infrastructure configuration (Chapter 5), system functional logic (Chapters 6-9), and data management scheme (Chapter 10) meet the requirements. After the design plan is implemented, the effectiveness of intelligent management, services, and operations can be verified through technical performance testing, tourist satisfaction surveys, and on-site expert evaluations. The actual effects of sales and user experience.