GB/T 47682-2026Classification and coding for advertising information (English PDF)

广告信息分类与编码

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Issued by

SAMR; SAC

Level / Type

National · Recommended

Issue date

May 25, 2026

Implementation date

September 1, 2026

Scope

GB/T 47682-2026 is the English-translated version of 广告信息分类与编码.

GB/T 47682-2026 is the Chinese national standard covering how advertising information is classified and coded - the media and formats, the products and services advertised, the parties involved and the placement, so that advertising can be counted, audited and regulated consistently. First edition, in force since 1 September 2026. It was issued on 25 May 2026 and has been in force since 1 September 2026, as a first edition. The document is under the responsibility of the Standardization Administration of China. This page is published from the official record of the 2026 edition; the clause text of a standard this recent is not yet in circulation, and the figures, limits and tables it contains are those of the document itself, delivered in full with the English translation.

Document preview — GB/T 47682-2026

National Standard of the People's Republic of China

ICS: 35.240.60
Classification: A 10

Issued by: State Administration for Market Regulation; Standardization Administration of the PRC

4 Classification Principles
5 Classification Methods According to section
6 Code Structure and Encoding Methods
6.2 Encoding Method
7 Advertising Information Classification and Codes

Foreword

GB/T 47682-2026 | Classification and coding for advertising information

GB/T 47682-2026 English version. Classification and coding for advertising information ICS

10 National Standards of the People's Republic of China Advertising Information Classification and Coding Published on 2026-05-

25 Implemented on 2026-09-

01 State Administration for Market Regulation The State Administration for Standardization issued a statement.

1.Scope This document establishes the principles for classifying advertising information, describes the classification methods, and specifies the code structure and encoding methods for advertising information classification. With code. This document applies to the management and application of advertising information.

4 Classification Principles

4.1 Scientific nature The characteristics of the goods and services, and the medium of publication, as reflected in the advertising information are selected as the basis and criteria for classification.

4.2 Systemic The objects to be classified are systematized in a certain order to form a scientific and reasonable classification system.

4.3 Scalability To ensure that adding new advertising information codes does not disrupt the existing classification system, categories are set up within this classification system. It is based on the foundation and extended.

4.4 Practicality It meets the needs of information classification and practical application in the advertising industry.

5 Classification Methods According to section

6.4 of GB/T 7027-2002, a hybrid classification method is adopted, combining linear and surface classification methods. (Main classification) The classification method uses a facet-based approach, categorizing goods and services based on two "facets". goods and services, and advertising media. Goods and services are further categorized along lines. The law divides the categories into major, medium, and minor categories.

6 Code Structure and Encoding Methods

6.1 Code Structure The code structure is shown in Figure 1.

6.2 Encoding Method

6.2.1 The encoding adopts a combined code, consisting of four layers of code, constructed in numeric format and represented by eight Arabic numerals. The first three layers are quotients. The product and service advertising code consists of two layers. the first layer is the category code, composed of the first and second digits; the second layer is the intermediate category sequence code, composed of the third digit... The third layer consists of the first and fourth digits; the fourth layer is the sub-category sequence code, consisting of the fifth and sixth digits; the fifth layer is the advertising media code. The code consists of the seventh and eighth digits.

6.2.2 When the major categories of goods and services advertisements are no longer subdivided, the sub-category codes are padded with "00"; when the sub-categories are no longer subdivided, the minor category codes are padded with "00". Complete it.

7 Advertising Information Classification and Codes

7.1 Classification Codes for Goods and Services Advertising See Table 1 for the classification codes of goods and services advertisements.

7.2 Advertising Media Classification Code The classification codes for advertising media are shown in Table 2.

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This preview omits tables, figures, formulas and parts of the technical clauses. The complete document — 44 pages — is available in the English PDF.

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