GB/T 47542-2026Guidelines for the evaluation of science and technology communication capability (English PDF)

6.2 Value Leadership

6.2.1 Overview Value leadership refers to the ability of science communication to guide the direction of scientific and technological development and promote the transformation and value enhancement of scientific and technological achievements. The ability to drive and demonstrate mainly includes two secondary indicators. academic leadership and achievement leadership. Each secondary indicator has a tertiary indicator.

6.2.2 Academic Leadership Including but not limited to the following three-level indicators.

a) Scientific papers published in journals and conferences;

b) Science and technology book publications;

c) Granted patents and registered copyrights;

d) International standards, national standards, industry standards, local standards and group standards published in the field of science and technology communication.

6.2.3 Results-Driven Development Including but not limited to the following three-level indicators.

a) Promotion of information on technology achievement platforms;

b) Identification and registration of technology contracts related to scientific and technological achievements;

c) Contract amount for technology transfer.

6.3 Organizational Mobilization Capacity

6.3.1 Overview Organizational mobilization capacity refers to the organizational, mobilization, and execution capabilities possessed in science communication in terms of organizational structure, resource allocation, and activity dissemination. The strength mainly includes four secondary indicators. organizational development, infrastructure support, government support, and activity implementation. Each secondary indicator has tertiary indicators.

6.3.2 Organizational Development Including but not limited to the following three-level indicators.

a) Science and technology associations, societies, research institutes, and other science and technology-related organizations;

b) Science and technology communication management agencies;

c) Science and technology think tanks;

d) National and regional key laboratories related to science communication;

e) Science and technology communication intermediary service organizations.

6.3.3 Supporting Facilities Including but not limited to the following three-level indicators.

a) Science and Technology Exhibition Hall (including online virtual exhibition hall);

b) Science communication education and training bases (including bases for the education of the spirit of scientists);

c) Scientists Museum;

d) Traditional media organizations in the science and technology sector (including radio and television stations, publishing houses, newspapers, and magazines);

e) Technology-related new media platforms;

f) Technology-related incubators.

6.4 Content creation capability

6.4.1 Overview Content creation capability refers to the ability to produce and control content in science and technology communication, including content quality and dissemination channels. The system has two secondary indicators. public acceptance and publicity/reporting. Each secondary indicator has a tertiary indicator.

6.4.2 Public Acceptance Including but not limited to the following three-level indicators.

a) Average click frequency per user for technology-related information content on media platforms;

b) The activity level of media platform accounts involved in the exchange and feedback of technology-related information content;

c) Public acceptance of the technology dissemination information content of media platforms.

6.4.3 Publicity and Reporting Situation Including but not limited to the following three-level indicators.

a) Media coverage of scientific discoveries, cutting-edge original technologies, and major scientific and technological events;

b) Media coverage of major science and technology projects and products;

c) Media reports on the achievements of scientific figures and the spirit of scientists;

d) Media coverage of science and technology conferences, forums, and salons;

e) Media coverage of technology transfer projects;

f) Media coverage of the release of science and technology think tank reports.

6.5 Brand Operation Capability

6.5.1 Overview Brand operation capability refers to the management and application promotion capabilities of technology communication in brand operation and brand effectiveness, mainly including... The system has two secondary indicators. operational level and dissemination effect. Each secondary indicator has a tertiary indicator.

6.5.2 Operational Status Including but not limited to the following three-level indicators.

a) First exhibition of exhibits at a science and technology exhibition;

b) First publication of scientific and technological achievements;

c) First technology roadshow presentation for science and technology projects;

d) First lecture in the series on technological innovation.

6.5.3 Dissemination effect Including but not limited to the following three-level indicators.

a) Market share of science and technology media programs;

b) Public satisfaction with science and technology media programs;

c) Communicate brand awareness among the public for technology-related companies;

d) Public reputation of technology-related brands.

6.6 Social Impact

6.6.1 Overview Social impact refers to the ability of science communication to influence public participation, regional coverage, and environmental improvement, and mainly includes... The system comprises three secondary indicators. public participation, coverage, and social environment, with each secondary indicator further subdivided into tertiary indicators.

6.6.2 Public Participation Including but not limited to the following three-level indicators.

a) Number of public visitors to the science and technology exhibition;

b) Number of public participants in science and technology conferences, forums, and salons;

c) Number of public visitors to science and technology museums;

d) Number of public participants in science and technology competitions;

e) Public participation in technology-related social media;

f) Public attention to major scientific and technological events, public opinion, and scientific and technological hot topics.

6.6.3 Coverage Including but not limited to the following three-level indicators.

a) The scope of participating countries and regions in science and technology exhibitions and results roadshows;

b) Participation in science and technology conferences, forums, and salons represents the scope of national and regional coverage.

6.6.4 Social Environment Including but not limited to the following three-level indicators.

a) The proportion of science communication professionals among science and technology professionals;

b) Investments by NGOs in the field of science communication;

7.1 Assessment Preparation

7.1.1 Selecting an assessment agency Appropriate assessment agencies should be selected to organize and conduct assessments of science communication capabilities. These assessment agencies, as the organizing and implementing bodies of the activities, are responsible for... Industry management organizations or related institutions such as local governments at all levels and research institutions in the field of technology communication, or independent third parties with evaluation qualifications, can also be considered. Evaluation agency.

7.1.2 Determine the assessment object Identify the specific targets for the proposed science communication capability assessment.

7.1.3 Determine the scope and time frame of the assessment. Determine the specific assessment scope and assessment timeframe for the assessed object.

7.1.4 Determine the purpose of the assessment Based on the assessment targets, scope, timeframe, and actual needs of the assessment activities, a reasonable and comprehensive science communication capability is constructed. The assessment index system determines the specific objectives that the assessment agency intends to achieve in carrying out the assessment of science and technology communication capabilities.

7.1.5 Determine the assessment content The assessment content should be based on the specific circumstances of the assessment object, conducting a necessity and feasibility analysis of the science communication capability assessment activities, and compiling an assessment report. The assessment includes the implementation plan, resource allocation, organization and personnel management, and progress towards objectives.

7.1.6 Determine the indicator system The constructed evaluation index system should set corresponding indicator weights and values at each level according to the scope, time period, and regional characteristics of the evaluation object. Rules and criteria for judgment.

7.1.7 Determine the assessment method The evaluation methods should serve the evaluation objectives and, based on the constructed evaluation indicator system, select quantitative analysis methods and questionnaire surveys for different indicators. Appropriate subjective and objective evaluation methods such as investigation, on-site inspection, and expert evaluation should be used to conduct the evaluation.

7.2 Implementation Assessment

7.2.1 Data Acquisition Data on the evaluated entities should be collected and stored according to the evaluation indicators. Quantitative indicator data should preferably be collected from government departments (including public institutions). Statistical data from organizations, science and technology associations, academic societies, etc., or from surveys and statistics provided by qualified independent third-party evaluation agencies, such as various regional statistics. Statistical yearbooks, white papers on the development of science and technology communication, etc., qualitative indicator data such as public acceptance of information content are evaluated by a third party commissioned by the assessment agency. The survey was conducted by the research agency through offline and online surveys and other methods.

7.2.2 Data Cleaning The accuracy, standardization, consistency, and authoritativeness of the collected data should be verified. Problematic data should be categorized as correctable or not. The issues should be categorized and handled according to whether they are correctable, duplicate, or false. Correctable issues should be addressed through secondary data collection or cross-verification; non-correctable issues should be clearly labeled. Clearly, duplicate or false entries should be removed, and operation logs should be kept for future reference during the cleaning process.

7.2.3 Data Analysis Based on the evaluation indicator system, select the appropriate evaluation method for data analysis and processing. The evaluation results should preferably be expressed as a percentage, but may also be expressed as a percentage. The evaluation method uses a four-level scale. Excellent [85-100], Good [70-84], Average [60-69], and Poor [0-59]. When selecting an evaluation method, it is advisable to consider... The following aspects.

---Quantitative analysis methods should be used when evaluating quantitative indicator data;

---When conducting qualitative indicator data evaluation, questionnaire surveys, on-site inspections, and expert evaluations are recommended.

7.3 Evaluation Results

7.3.1 Prepare an assessment report Based on data analysis, evaluation results were derived, and an evaluation report was prepared in accordance with the evaluation objectives (report format is shown in Table A.1 of Appendix A). The report may include, but is not limited to, the following.

a) Evaluation agency;

b) The object of evaluation;

c) Purpose of the assessment;

d) Scope and time period of the assessment;

e) Evaluation content and indicator system;

f) Evaluation methods;

g) Evaluation process (see Table B.1 in Appendix B for the data collection methods for evaluation indicators);

h) Evaluation results;

i) Assessment recommendations.

7.3.2 Application of Evaluation Results

7.3.2.1 The evaluation results may be made public within a certain scope, as appropriate, for use by government agencies at all levels and social organizations in carrying out science communication work. Use this as a reference when working.

7.3.2.2 The time, place, and degree of public disclosure of the assessment results shall be determined according to the purpose of the assessment and specific needs.

7.3.2.3 The assessment agency may conduct follow-up analysis on the impact and effects of the assessment results after they are published.