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GB/T 47533-2026Requirements for SMS signature management in communications (English PDF)

通信短信息服务内容提供者签名要求

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Issued by

SAMR; SAC

Level / Type

National · Recommended

Issue date

April 30, 2026

Implementation date

August 1, 2026

Scope

GB/T 47533-2026 is the English-translated version of 通信短信息服务内容提供者签名要求.

GB/T 47533-2026 is the Chinese national standard covering the sender signature on a text message - the bracketed name at the front of every commercial SMS in China, which must identify the real sender, be registered, and not imitate someone else. It is the mechanism by which a fraudulent message can be traced back or blocked before it is sent. First edition, in force since 1 August 2026. It was issued on 30 April 2026 and has been in force since 1 August 2026, as a first edition. This page is published from the official record of the 2026 edition; the clause text of a standard this recent is not yet in circulation, and the figures, limits and tables it contains are those of the document itself, delivered in full with the English translation.

Document preview — GB/T 47533-2026

National Standard of the People's Republic of China

ICS
33.060.01
Classification
M 21

Issued by: State Administration for Market Regulation; Standardization Administration of the PRC

Contents

  • 2 Port-based SMS signature verification process
  • 5 General Requirements
  • 6 Port-based SMS signature management
  • 7 Port-based SMS signature verification process
  • 7.4 SP Signature Verification and Confirmation
  • 7.4.2 CP directly cooperates with basic telecommunications enterprises
  • 8 Complaint Handling Mechanism
  • 8.2 Complaint Handling

Foreword

This document complies with the provisions of GB/T 1.1-2020 "Standardization Work Guidelines Part

1.Structure and Drafting Rules of Standardization Documents". Drafting. Please note that some content in this document may involve patents. The issuing organization of this document assumes no responsibility for identifying patents. This document was proposed by the Ministry of Industry and Information Technology of the People's Republic of China. This document is under the jurisdiction of the National Technical Committee on Standardization of Telecommunication Services (SAC/TC543). This document was drafted by: China Academy of Information and Communications Technology, Internet Society of China, China Communications Enterprises Association, and China Mobile Communications Group Co., Ltd. Limited Liability Company, China United Network Communications Group Co., Ltd., China Telecom Group Co., Ltd., Unicom Online Information Technology Co., Ltd., Xinyuan Company Zhongxin Information Development Co., Ltd., China Mobile Internet Co., Ltd., Anhui Chuangrui Technology Co., Ltd., and Shanghai Chuanglan Cloud Intelligence Information Technology Co., Ltd. Joint-stock company, Shenzhen Borui Tianxia Technology Co., Ltd., and Wuxi Online & Offline Communication Information Technology Co., Ltd. The main drafters of this document are. Li Qinzi, Pei Wei, Li Naiqing, Zhang Shanshan, Zong Shanshan, Wang Jingjing, Xu Shicong, Peng Xujing, Fu Guoqiang, and Liu Shuo. Hu Yuenan, Hao Zhichao, Cao Wei, Zhang Wei, Shi Xiaoxia, Li Dan, Lin Zhiyong, Chen Jiangfeng, Wang Ming, Wang Wanqing, Sun Hui, Xiong Wenyu, Qian Kun, Tang Renfang Wei Yongfan, Hu Bo, Liu Yong, Li Zitao, Zhang Yang, Han Xiaoyu, Cui Yan, Jia Linying, Gao Wanxin, Hu Wenhui, Wu Feng, Chen Tao, Huang Yuqun, Wang Lei Wang Jiao.

The "Regulations on the Management of Short Message Services" (Order No. 74 of the Ministry of Industry and Information Technology) requires that the real identity of the provider of short message content be verified. The identity of the SMS content provider should be clearly and truthfully identified by its full name, abbreviation, or legally registered trademark. To prevent fraudulent signatures and signature misuse, it is necessary to further enhance the signature features of SMS messages sent by SMS content providers. Qualitative, authentic, and unique requirements. This document will propose evaluation standards such as the name format for SMS signatures in accordance with legal and regulatory requirements. Reduce user complaints caused by non-standard signatures and improve the efficiency of enterprise management and administration. Signature requirements for SMS service content providers

1.Scope This document specifies the general requirements for SMS service content provider signatures, port-based SMS signature management, and port-based SMS signatures. The review process and complaint handling mechanism include specifying the signature categories that SMS content providers can use, and the SMS service provider's handling of SMS messages. Information signature verification rules and other related content. This document applies to the use of SMS content providers and SMS service providers when sending SMS messages to telecommunications users via a port. The signature rules.

2 Port-based SMS signature verification process

7.2 The CP provides the SP with the SMS signature to be used. The SMS content provider should provide the SMS signature to the SMS service provider in accordance with the following requirements.

a) Message content providers are responsible for the authenticity of message signatures and must not contain false or misleading content, nor deceive. Deceiving or misleading users;

b) Short message signature category range. 1) 5.2a)~5.2d) SMS signature categories; 2) Combinations of the above names.

7.3 The CP provides supporting documentation to the SP. SMS content providers should provide supporting documentation to SMS service providers based on the different name categories involved in the SMS signature.

a) The SMS signature contains the company name information and must be submitted. 1) Business license of the SMS content provider; if it authorizes another entity to handle matters related to SMS signatures, it should also be provided. Business licenses of relevant entities; 2) A power of attorney authorizing the business operations of the SMS content provider's legal entity or legal representative, if authorizing other entities to handle such matters. When handling matters related to SMS signatures, a business contract that entrusts the handling of SMS sending should be provided, or a document outlining the procedures for handling such matters should be submitted. Supporting documents such as the principal's power of attorney; 3) The commitment letter regarding the specificity and authenticity of the SMS signature and its compliant use shall comply with the requirements of Appendix A.

b) The SMS signature contains the organization's name information and must be submitted. 1) Provide relevant supporting documents such as the legal person certificate of the organization or the registration certificate of the social organization; 2) A power of attorney authorizing the legal entity or its legal representative to handle business matters, such as authorizing other entities to handle SMS signatures. For related matters, a business contract entrusting the handling of SMS sending or a power of attorney authorizing the handling entity should be provided. Supporting documents, etc. 3) The SMS signature must meet the requirements of specificity, authenticity, and commitment to compliant use, and should comply with the requirements of Appendix A.

c) If the SMS signature contains trademark information, it must be submitted. 1) Business license of the SMS content provider; if it authorizes another entity to handle matters related to SMS signatures, it should also be provided. Business licenses of relevant entities; 2) The trademark registration certificate obtained by the SMS content provider from the national trademark administration department, clearly specifying the industry classification to which the trademark belongs; 3) A power of attorney authorizing the business operations of the SMS content provider's corporate entity or legal representative, if authorizing other entities to handle such matters. When handling matters related to SMS signatures, a business contract that entrusts the handling of SMS sending should be provided, or a document outlining the procedures for handling such matters should be submitted. Supporting documents such as the principal's power of attorney; 4) The commitment letter regarding the specificity and authenticity of the SMS signature and its compliant use shall comply with the requirements of Appendix A.

d) If the SMS signature contains product name information, in addition to meeting the requirements of c)1) and c)2), the submitted materials should also include the SMS message itself. Supporting documentation demonstrating the relationship between the content provider and the related products. 1) For SMS signatures using the APP (mobile application) name and platform name, the APP (mobile application) name and platform name should be provided. The platform is supported by documentation proving its relationship with the SMS content provider, including development and operation. 2) If the SMS signature uses the name of the event, the provider of the SMS content should provide information indicating that the event was organized or hosted by the SMS content provider. Relationship proof materials; 3) If the SMS signature uses the name of a product or service, it should be provided that the product or service was produced and provided by the SMS content provider. Proof of relationship; 4) If the SMS signature uses the name of an online store, proof of the relationship between the online store and the SMS content provider should be provided; 5) If the SMS signature uses a product name that meets the requirements of 5.3a) to 5.3c), the above-mentioned requirements at the same level shall apply; 6) The commitment letter regarding the specificity and authenticity of the SMS signature and its compliant use shall comply with the requirements of Appendix A.

5 General Requirements

5.1 Port-based SMS signature generation uses relevant entities The entities involved in generating SMS signatures should include the content provider (CP), the service provider (SP), and the user. (Relationship between these entities is outlined.) See Figure 1.

Note. In Mode 1, SPs include value-added telecommunications enterprises and basic telecommunications enterprises, with value-added telecommunications enterprises (SPs) primarily providing services to SMS content providers. In the first category of SMS services, SPs are basic telecommunications enterprises. Figure

1.Short message signature generation using relevant entities in.

a) CP (Source Industry). The main providers of SMS content are from sectors such as education, finance, real estate, gaming, and retail. Industries with high demand for information transmission;

b) SP (Telecommunications Industry). Telecommunications business operators holding an information service business license (excluding Internet information service business), in practice... It includes two categories. basic telecommunications enterprises and value-added telecommunications enterprises (SPs).

c) Users. Telecommunications services that allow users to receive or reply to port-based SMS messages via mobile phones or other telecommunications terminal devices. User;

1.The CP (Source Industry) cooperates with the value-added telecommunications enterprise SP, and the signature of the sent SMS messages needs to be handed over to the value-added telecommunications enterprise SP. The data is reviewed and then transmitted to the user by the value-added telecommunications enterprise (SP) through the basic telecommunications enterprise's communication network.

e) Mode 2.CP (Source Industry) collaborates with basic telecommunications enterprises, requiring the SMS signature to be reviewed by the basic telecommunications enterprise. Telecommunications companies transmit data to users through communication networks.

5.2 Port-based SMS signature categories The name category used as a port-type short message signature should include.

a) Company Name. The name or abbreviation of the SMS content provider registered in the business license of the market supervision and administration department;

b) Name of the organization. government agencies, research institutes, financial institutions, street communities, social organizations, social intermediary organizations, and other grassroots units or The name or abbreviation of the branch office, etc.;

c) Trademark Name. A legally registered name used to identify and distinguish the source of goods or services, capable of distinguishing natural persons, legal entities, and other legal entities from the source of goods or services. A mark that distinguishes the goods of a person or other organization from those of others;

d) Product Name. The name of the business and product developed, operated, or maintained by the SMS content provider, including APP (Mobile Application). (Preface) Name, platform name, event name, online store name, etc.

5.3 Port-based SMS signature characteristics The basic characteristics that port-based SMS signatures should meet are as follows:

6 Port-based SMS signature management

6.1 Institutional Development The requirements for establishing a port-based SMS signature system include, but are not limited to.

a) SMS service providers should establish and improve internal control management systems for port-based SMS signatures, including but not limited to organizational and personnel aspects. Personnel management, business management, and complaint handling systems should be open and transparent. (b) Basic telecommunications enterprises should establish a feedback system to continuously optimize signature management based on user feedback on different types of SMS signatures. ability;

c) SMS content providers should improve their internal port-based SMS signature management system. For example, if SMS signatures do not conform to standards, they should be reported. In light of Fan's situation, timely measures should be taken to adjust the situation.

6.2 Organization and Personnel The organization and personnel management of port-based SMS signature systems include, but are not limited to.

a) SMS service providers should strengthen the management of port-based SMS signature organizations, designate a person in charge of port-based SMS signatures, and submit [the information] to [the relevant authorities]. The telecommunications regulatory authority provides contact information so that it can take timely measures in case of special circumstances.

b) SMS content providers should cooperate with the organizational management requirements of SMS service providers and designate a specific person in charge of handling SMS messages. The work of confirming the signature.

7 Port-based SMS signature verification process

7.1 Flowchart The signature verification process for port-based SMS messages should conform to Figure 2. Figure

7.4 SP Signature Verification and Confirmation

7.4.1 Cooperation between CP and value-added telecommunications enterprises SP Value-added telecommunications service providers (SPs) should verify the authenticity and specificity of SMS signatures, while basic telecommunications companies should verify their uniqueness. satisfy.

a) Verification of the legality of the signature verified by the value-added telecommunications enterprise SP. 1) According to the provisions of the Cybersecurity Law of the People's Republic of China, SMS signatures should not contain any content that endangers cybersecurity. Regulations content; 2) According to the Telecommunications Regulations of the People's Republic of China, SMS signatures should not contain any content related to the "Nine Prohibitions".

b) Value-added telecommunications service providers (SPs) verify the authenticity and specificity of signatures. 1) Confirm that the SMS content provider's SMS signature violates requirements 5.3a) and 5.3b), and request a resubmission of the signature; 2) Confirm that the SMS content provider's SMS signature does not violate the requirements of 5.3a) and 5.3b), and then review the next item; 3) The review process can refer to the National Enterprise Credit Information Publicity System and the trademark link of the State Intellectual Property Office Trademark Office in China. Public websites such as the Internet.

c) Uniqueness of basic telecommunications enterprise verification. 1) If the signature is not found in the signature database, the value-added telecommunications enterprise (SP) should match the signature with the SMS content provider's SMS message in the system. Map the sending port; 2) If the signature already exists in the signature database, the basic telecommunications enterprise should report to the value-added telecommunications enterprise (SP) which is currently using the signature. The name of the SMS content provider, such as the SMS content provider whose signature is being used by the basic telecommunications enterprise, is also mentioned. If the applicants for signatures submitted by telecommunications companies and SPs belong to the same large enterprise or organization, they meet the uniqueness requirement in 5.3c). According to relevant requirements, value-added telecommunications service providers (SPs) should assist the applicant in supplementing relevant supporting documents. After a second review and approval, the application will be processed. The telecommunications company's service provider (SP) maps the signature to the SMS content provider's SMS sending port in the system; 3) The signature already exists in the signature database, and basic telecommunications enterprises have reported that SMS content providers and value-added services companies are using this signature. If the applicant submitted by the telecommunications enterprise SP does not meet the uniqueness requirement in 5.3c), then the value-added telecommunications enterprise SP... The SMS content provider should be notified to change the signature, and the new signature should be reviewed and confirmed again according to a)~c).

d) If a short message content provider needs to change its signature, it should, depending on the specific cooperation situation, complete the signature review and confirmation again in accordance with a)~c).

7.4.2 CP directly cooperates with basic telecommunications enterprises

7.4.2.1 Basic telecommunications enterprises shall review the legality of SMS signatures and confirm that they comply with the requirements of 7.4.1a).

7.4.2.2 Basic telecommunications enterprises shall conduct verification of the specificity of SMS signatures in accordance with 5.3a).

a) If approved, proceed to the next item;

b) If the application fails, a new signature will be required.

7.4.2.3 The verification of the authenticity of SMS signatures by SMS content providers shall be carried out in accordance with 5.3b).

a) If approved, proceed to the next item;

b) If the application fails, a new signature will be required.

7.4.2.4 The uniqueness verification of SMS signatures by SMS content providers shall be performed in accordance with 5.3c).

a) If the signature is not found in the signature database, the basic telecommunications enterprise will match the signature with the SMS content provider's SMS sending port in the system. Perform mapping;

b) If the signature already exists in the signature database, the basic telecommunications enterprise confirms that the SMS content provider using the signature matches the one that submitted the signature. Do the applicants for the same name belong to the same large enterprise or organization? 1) If the uniqueness requirement in 5.3c) is met, the basic telecommunications enterprise shall assist the applicant in supplementing supporting documentation to support the connection between the parties. After the initial review and approval, the basic telecommunications company will link the signature to the SMS content provider's SMS sending port in the system. Perform mapping; 2) If the uniqueness requirements in 5.3c) are not met, the basic telecommunications enterprise shall notify the SMS content provider to change the signature. The new signature should be reviewed and confirmed again according to 7.4.2.1~7.4.2.3;

c) If a short message content provider needs to change its signature, it should re-complete the signature verification and confirmation process according to

7.4.2.1 to 7.4.2.3;

d) Basic telecommunications enterprises should continuously optimize technology licensing, reduce human intervention by introducing AI (artificial intelligence), big data, etc., and continuously... Improve review efficiency.

7.5 Signature Usage The following requirements should be met when using port-based SMS signatures.

8 Complaint Handling Mechanism

8.1 Complaints Complaints regarding port-based SMS signatures include, but are not limited to.

a) A text message content provider complains that a signature highly relevant to their text message has been misused, potentially violating the principle of authenticity;

b) A user complained that the signature on the received SMS message could not reveal the identity of the SMS content provider, which is suspected of violating the principle of specificity.

c) A text message service provider complains that a uniquely verified text message signature has been used by other text message content providers, which is suspected of violating [the agreement/regulation]. It violates the principle of uniqueness.

8.2 Complaint Handling

8.2.1 Basic telecommunications enterprises should establish internal complaint handling mechanisms and communication and consultation mechanisms among themselves, including but not limited to... Limited to.

a) The CP complained that a highly relevant SMS signature had been misused, potentially violating the principle of authenticity. 1) Basic telecommunications enterprises verify the authenticity and validity of complaint materials; 2) Query the SP (Service Provider) to which the SMS (Short Message Service) port belongs; 3) SPs conduct self-checks and provide signed proof of authenticity. 4) If misuse is confirmed, basic telecommunications enterprises will actively cooperate in taking corresponding measures and will report the illegally transmitted, misused signatures. SP will be recorded as a violation. 5) Basic telecommunications enterprises can provide alternative solutions for similar SMS signature misuse issues for complainants;

b) User complaints that the signature on received SMS messages could not reveal the CP's identity information, which is suspected of violating the principle of specificity. 1) Basic telecommunications enterprises verify the authenticity and validity of complaint materials; 2) Locate the SMS service provider to which the SMS transmission port belongs; 3) SPs conduct self-checks and provide signed proof of specific usage. 4) If the message is indeed transmitted by an SP and violates the principle of specificity, the basic telecommunications enterprise shall take measures to handle the matter and shall punish the SMS service provider. This will be recorded as a violation.

c) SPs complain that SMS signatures that have passed uniqueness verification have been used by other service providers, which is suspected of violating the uniqueness principle. 1) Basic telecommunications enterprises verify the authenticity and validity of complaint materials; 2) Basic telecommunications companies verify the cause of the problem; 3) Basic telecommunications enterprises should negotiate with relevant content providers (CPs) and service providers (SPs) to resolve complaints and take measures to prevent similar problems from recurring.

8.2.2 SPs should establish internal complaint handling mechanisms and communication and consultation mechanisms with basic telecommunications enterprises, including but not limited to.

a) The CP complained that a highly relevant SMS signature had been misused, potentially violating the principle of authenticity. 1) SP verifies the authenticity and validity of the complaint materials; 2) The SP verifies the SP to which the SMS port using the fraudulent signature belongs; 3) SPs that have been found to be transmitting SMS messages using fraudulent signatures should cease using such signatures and submit relevant materials to the basic telecommunications enterprise. The business will handle the matter according to its internal management system;

b) User complaints that the signature on received SMS messages could not reveal the CP's identity information, which is suspected of violating the principle of specificity. 1) SP verifies the authenticity and validity of the complaint materials; 2) SP verifies the cause of the problem; 3) Cease using the relevant SMS port to transmit signatures, and submit the relevant materials to the basic telecommunications enterprise in accordance with its internal management system. deal with; 4) Take measures to prevent similar problems from happening again;

c) A content provider (CP) complains that a uniquely verified SMS signature has been used by another CP, thus violating the uniqueness principle. 1) SP verifies the authenticity and validity of the complaint materials; 2) The SP (Service Provider) verifies the cause of the problem with the basic telecommunications company; 3) Negotiate with basic telecommunications companies and relevant content providers (CPs) to resolve complaints and jointly take measures to prevent similar problems from recurring. occur.

......
This preview omits tables, figures, formulas and parts of the technical clauses. The complete document — 30 pages — is available in the English PDF.

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