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GB/T 47354-2026Guidelines for organizations on increasing consumer understanding of online terms and conditions (English PDF)

帮助消费者理解在线格式条款的组织指南

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Issued by

SAMR; SAC

Level / Type

National · Recommended

Issue date

March 31, 2026

Implementation date

July 1, 2026

Scope

GB/T 47354-2026 is the English-translated version of 帮助消费者理解在线格式条款的组织指南.

GB/T 47354-2026 is the Chinese standard "Guidelines for organizations on increasing consumer understanding of online terms and conditions". Its scope clause reads: This document provides guidance for organizations to provide consumers with clear, unambiguous, readily accessible, fair, and easy-to-understand online terms and conditions.

This document applies to the drafting of online standard terms and conditions between organizations and consumers. This document does not apply to terms of transactions between consumers or terms of business collaborations between organizations. Its clauses include terms and definitions.

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Document preview — GB/T 47354-2026

National Standard of the People's Republic of China

ICS: 03.080.01
Classification: A 12

Issued by: State Administration for Market Regulation; Standardization Administration of the PRC

Preface
Introduction
1.Scope
2 Normative References
3.Terms and Definitions
4 General Principles
5.Understand and support consumer needs
6.Design and presentation of online standard terms and conditions
9.Continuous improvement 8.
References

1 Scope

This document provides guidance for organizations to provide consumers with clear, unambiguous, readily accessible, fair, and easy-to-understand online terms and conditions.

This document applies to the drafting of online standard terms and conditions between organizations and consumers.

This document does not apply to terms of transactions between consumers or terms of business collaborations between organizations.

2 Normative references

This document has no normative references.

3 Terms and Definitions

The following terms and definitions apply to this document.

3.1 Accessibility

The broadest range of people with the widest range of needs, characteristics, and capabilities use products, systems, services, documents, information, environments, and [other resources] in defined usage scenarios.

The extent to which the facility achieves its defined objectives.

[Source. GB/T 45154-2024, 3.2, with modifications]

3.2 consumer

Individuals or households that become end users of goods, services, or digital content for personal or household use.

Note 1.The term "consumer" includes both consumers and potential consumers.

Note 2.The end consumer is not necessarily the purchaser.

[Source. GB/T 24620-2022, 3.5, with modifications]

3.3 Consumer vulnerability

Due to factors such as individual circumstances, situational factors, and market conditions, individuals may be at a disadvantage in their interactions with service providers.

The state of potential risks.

[Source. ISO 22458.2022, 3.5]

3.4 data

Information represented in a formal manner suitable for human or computer communication, interpretation, or processing.

[Source. ISO 10303-2.2024, 3.1]

3.5 digital content

Data produced and provided in digital form (3.4).

3.6 organization

To achieve a goal, an individual or group whose functions are constituted by responsibilities, authority, and interrelationships.

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This preview omits tables, figures, formulas and parts of the technical clauses. The complete document — 13 pages — is available in the English PDF.

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