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GB/T 45748-2025Market and social research — Guidelines for sampling design (English PDF)

市场和社会调查抽样设计指南

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Issued by

SAMR; SAC

Level / Type

National · Recommended

Issue date

May 30, 2025

Implementation date

May 30, 2025

Scope

GB/T 45748-2025 is the English-translated version of 市场和社会调查抽样设计指南.

GB/T 45748-2025 is the Chinese national standard covering how a market or social survey picks who it asks — the sampling object and the population and the units it is divided into, the sampling frame that lists them and so decides who can be reached at all, the sampling technique, the sample size needed, the estimation method for the population quantity, and the schedule, the personnel and the sampling design report that carry it out. First edition, with the data analysis standard GB/T 45749-2025. In force from 30 May 2025. Issued on 30 May 2025, it has been in force since 30 May 2025.

Document preview — GB/T 45748-2025

National Standard of the People's Republic of China

ICS: 03.100.20
Classification: A 10

Issued by: State Administration for Market Regulation; Standardization Administration of the PRC

PrefaceIII
1 Scope1
2 Normative references1
3 Terms and Definitions1
4 Sampling Design Process3
5 Sampling plan design4
5.1 Selecting sampling objects4
5.2 Defining the sampling population and sampling units4
5.3 Determine the sampling frame for collection4
5.4 Choosing a sampling technique5
5.5 Determining the necessary sample size6
5.6 Estimation method for determining overall target quantity7
6 Sampling Design Implementation7
6.1 Determine the purpose and theme7
6.2 Determine the sampling objects7
6.3 Determine the schedule7
6.4 Determine personnel7
6.5 Determine the design solution7
6.6 Form a sampling design report7
References8

Foreword

This document is in accordance with the provisions of GB/T 1.1-2020 "Guidelines for standardization work Part 1: Structure and drafting rules for standardization documents" Drafting.

Please note that some of the contents of this document may involve patents. The issuing organization of this document does not assume the responsibility for identifying patents.

This document is proposed and coordinated by the National Technical Committee for Standardization of Market, Public Opinion and Social Surveys (SAC/TC320).

This document was drafted by: China National Institute of Standardization, Anhui Xinpindao Technology Co., Ltd., Rongcheng Bugaosheng Trading Co., Ltd., Shaoxing Hanchuan Textile Co., Ltd., Shenzhen Ace Technology Co., Ltd., Amway (Shanghai) Technology Development Co., Ltd., China Quality Association, Shenzhen Shengda Chengdu Branch of Er Health Services Co., Ltd., China Standard Technology Group Co., Ltd., Keqiao District Quality Metrology Inspection and Testing Center, Chengdu Xing Longzhihui Technology Co., Ltd., Computer Network Information Center of the Chinese Academy of Sciences, Huai'an Standards and Metrology Information Institute, Beijing Bangtao Consulting Co., Ltd.

Co., Ltd., Shandong Biaoyitong Information Technology Service Co., Ltd., and Zhejiang Meike Optoelectronics Co., Ltd.

The main drafters of this document are: Xu Yingcheng, Tong Jiajia, Hua Chunxiang, Wu Fang, Wu Fei, Zhao Huan, Wang Yanfeng, Zhang Xin, Yang Haiying, Xia Bin, Feng Wei, Hou Jiaoliang, Hao Rui, Jiang Jiansong, Zhou Qiuxia, Zhang Bing, Fu Yuanyuan, Liu Zuyuan, Liu Aiying, Wang Taixin, Liu Song, Wang Shuhong.

Guidelines for Sampling Design in Market and Social Surveys

1 Scope

This document provides information on the sampling design process related to market and social surveys, including the selection of sampling objects, design of sampling schemes, sampling Sample design implementation process, etc.

This document is applicable to sampling design activities related to market and social surveys.

2 Normative references

This document has no normative references.

3 Terms and definitions

The following terms and definitions apply to this document.

3.1 Sampling

The act of drawing or composing a sample.

[Source. GB/T 26315-2010, 5.2.4, modified]

3.2 Sampling unit sampleunit

Each part after dividing the whole.

Note 1 to entry. A unit consists of one or more individuals.

Note 2.The sampling unit consists of discrete individuals or a certain amount of bulk material.

[Source. GB/T 26315-2010, 5.2.3, modified]

3.3 Sampling design

A complete description of the sampling structure and subsequent analyses.

3.4 Sampling plan

A set of plans developed for implementing sampling.

Note. Includes sampling quantity, sample judgment criteria and a series of specific operating specifications and requirements.

3.5 Sampling total

The entire population of the subjects to be investigated.

3.6 Sampling box

A detailed list of all sampling units used for sampling.

[Source. GB/T 26315-2010, 5.2.5, modified]

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This preview omits tables, figures, formulas and parts of the technical clauses. The complete document — 15 pages — is available in the English PDF.

Editions of GB/T 45748

Edition	Title	Revision	Status
GB/T 45748-2025	Market and social research - Guidelines for sampling design	current edition	Current

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