GB/T 45746-2025Market, opinion and social research — Quality inspection requirements (English PDF)
市场、民意和社会调查 质量检验要求
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Issued by
SAMR; SAC
Level / Type
National · Recommended
Issue date
May 30, 2025
Implementation date
September 1, 2025
Scope
GB/T 45746-2025 is the English-translated version of 市场、民意和社会调查 质量检验要求.
GB/T 45746-2025 is the Chinese national standard covering checking that survey data was really collected the way the report says — the general requirements of authenticity, accuracy, timeliness, independence and security, the organisation, documents and personnel of the inspection and the audit of the inspection itself, the quality characteristics of the unit product and the make-up of the inspection lot, the review of the fieldwork and the verification of the data processing, the timing, and the inspection report. Authenticity is the first of the general requirements, because the failure a survey inspection exists to catch is fieldwork that was never done. First edition, in force from 1 September 2025. Issued on 30 May 2025, it has been in force since 1 September 2025.
Document preview — GB/T 45746-2025
National Standard of the People's Republic of China
- ICS
- 03.100.20
- Classification
- A 10
Issued by: State Administration for Market Regulation; Standardization Administration of the PRC
Contents
- PrefaceIII
- 1 Scope1
- 2 Normative references1
- 3 Terms and Definitions1
- 4 General Requirements2
- 4.1 Authenticity2
- 4.2 Accuracy2
- 4.3 Timeliness2
- 4.4 Independence3
- 4.5 Security3
- 5 Inspection process management3
- 5.1 Organization and Responsibilities3
- 5.2 Inspection documents3
- 5.3 Inspection personnel6
- 5.4 Audit of the inspection process6
- 5.5 Use of test results7
- 6 Quality Characteristic Description and Treatment7
- 6.1 Quality characteristics of unit products7
- 6.2 Inspection lot composition9
- 7 Inspection process requirements11
- 7.1 Test methods11
- 7.2 Review of data collection12
- 7.3 Verification of data processing15
- 7.4 Inspection implementation time15
- 7.5 Inspection process conformity verification16
- 7.6 Quality Inspection Report16
Foreword
This document is in accordance with the provisions of GB/T 1.1-2020 "Guidelines for standardization work Part 1: Structure and drafting rules for standardization documents" Drafting is required.
Please note that some of the contents of this document may involve patents. The issuing organization of this document does not assume the responsibility for identifying patents.
This document is proposed and coordinated by the National Technical Committee for Standardization of Market, Public Opinion and Social Surveys (SAC/TC320).
This document was drafted by: China National Institute of Standardization, CCTV Market Research Co., Ltd., Ipsos (China) Consulting Co., Ltd., Shenzhen Ace Technology Co., Ltd., Zhejiang Pagoda Shaoxing Wine Co., Ltd., Shanghai Daxu Market Research Co., Ltd., China Quality Association, Shandong Province Port Group Co., Ltd., Weihai Product Quality Standard Metrology and Inspection Institute, Beijing University of Posts and Telecommunications.
The main drafters of this document are: Feng Wei, Li Jinghua, Tian Zhi, He Xiaobo, Zou Lu, Luo Jian, Zhang Bing, Chen Qian, Qi Kai, Fu Xiaodong, Zhang Shuwu, Wu Fang, Duan Qi, Hua Chunxiang, and Zhang Ning.
Requirements for Quality Inspection of Market, Public Opinion and Social Surveys
1 Scope
This document specifies the inspection process management, quality characteristics description and processing, inspection and Process requirements.
This document applies to the inspection activities of market, public opinion and social survey service providers to implement quality control on their services, as well as market Conduct product quality inspection for clients or third parties of market, public opinion and social surveys, and evaluate the service quality of survey service providers.
2 Normative references
GB/T 26315-2025
GB/T 26316-2023
3 Terms and definitions
The terms and definitions defined in GB/T 26315-2025 and the following apply to this document.
3.1 Quality inspection
To determine the quality level of a product, process or service, one or more characteristics of the product, process or service are tested and compared with specified requirements.
Activities of comparing and making conformity assessments.
NOTE. Specific terms are used in different processes of inspecting product formation, such as audit, review, etc.
[Source. GB/T 26315-2025, 3.23, modified]
3.2 Client
The individual, organization, institution or department that requires or commissions a research project can be internal or external.
[Source. GB/T 26316-2023, 3.14]
3.3
The process defined for performing quality inspection activities.
3.4
An operational guidance document that describes the operational requirements, test conditions, test methods of the inspection process, and the conformity determination of the inspected products.
3.5
A specific operational guidance document that standardizes the project inspection process, compiled based on the project contract and special project quality requirements.
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This preview omits tables, figures, formulas and parts of the technical clauses. The complete document — 20 pages — is available in the English PDF.
Referenced standards
Editions of GB/T 45746
| Edition | Title | Revision | Status |
|---|---|---|---|
| GB/T 45746-2025 | Market, opinion and social research - Quality inspection requirements | current edition | Current |
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