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GB/T 44897-2024Market and social research—Guidelines for internet research (English PDF)

市场和社会调查网络调查指南

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Issued by

SAMR; SAC

Level / Type

National · Recommended

Issue date

October 26, 2024

Implementation date

October 26, 2024

Scope

GB/T 44897-2024 is the English-translated version of 市场和社会调查网络调查指南.

GB/T 44897-2024 is the Chinese national standard covering market and social research run over the internet from an access panel — the principles covering respondent authenticity, privacy, usability, the protection of minors and the avoidance of unsolicited invitations, the recruitment, management, monitoring and maintenance of the panel, the survey design and the advice owed to the client, the fieldwork and the data, and the quality control at every stage, since a panel that is never cleaned stops representing anyone. One of three market and social research standards issued together, with the questionnaire guideline GB/T 44895-2024 and the agency service quality standard GB/T 44894-2024. First edition, in force from 26 October 2024. Issued on 26 October 2024, it has been in force since 26 October 2024.

Document preview — GB/T 44897-2024

National Standard of the People's Republic of China

ICS: 03.100.20
Classification: A 10

Issued by: State Administration for Market Regulation; Standardization Administration of the PRC

PrefaceIII
1 Scope1
2 Normative references1
3 Terms and Definitions1
4 Basic Principles2
4.1 Authenticity of respondents2
4.2 Privacy Protection2
4.3 User-Friendliness2
4.4 Protection of Minors3
4.5 Avoiding Spam3
5 Web-accessible sample libraries3
5.1 Recruiting members of the online accessible sample library3
5.2 Sample Library Management4
5.3 Sample Library Monitoring4
5.4 Sample Library Maintenance4
5.5 Sample Library Information Release5
6 Survey Design5
6.1 Researcher’s recommendations to clients5
6.2 Questionnaire Design Key Points5
7 Survey implementation and data results6
7.1 Implementation of the Survey6
7.2 Data Results6
8 Survey Quality Control6
8.1 Recruiting and maintaining survey members6
8.2 Project Invitation Sending Phase6
8.3 Survey data collection phase7
8.4 Post-project implementation phase7
References8

Foreword

This document is in accordance with the provisions of GB/T 1.1-2020 "Guidelines for standardization work Part 1: Structure and drafting rules for standardization documents" Drafting.

Please note that some of the contents of this document may involve patents. The issuing organization of this document does not assume the responsibility for identifying patents.

This document is proposed and coordinated by the National Technical Committee for Standardization of Market, Public Opinion and Social Surveys (SAC/TC320).

This document was drafted by: Tongling University, Anhui Shaoqin Information Technology Co., Ltd., China National Institute of Standardization, Shenzhen Lanzhong Future Technology Co., Ltd., Zhuhai Dinghe Quality Development Co., Ltd., Zhejiang Detuo Intelligent Control Equipment Co., Ltd., Guangzhou Boqia Standard and Testing Technology Co., Ltd.

Company, Sun Yat-sen University, Sichuan Zhicheng Quality Technology Co., Ltd., China Standard Technology Group Co., Ltd., State Grid Corporation of China Customer Service Center Center, Zhejiang Yangtze River Delta Standards and Technology Research Institute, and Jilin Standards Research Institute.

The main drafters of this document are: Xu Yingcheng, Su Benyue, Hua Chunxiang, Wu Fang, Xu Baicheng, Zheng Yu, Liu Qing, Wang Yanfeng, Zhang Xin, Feng Wei, Zhao Gang, Qi Ping, Hua Huanhuan, Chen Weiwei, Wu Gang, Zhao Bo, Bu Xiaoyang, Gong Shiya, Quan Kunpeng.

Market and Social Research Web Survey Guide

1 Scope

This document provides the basic principles of network surveys in the field of market and social surveys, network accessible sample libraries, survey design, survey Implementation and data results, and survey quality control content.

This document is applicable to market and social survey network survey related activities based on network accessible sample library, other network survey activities For reference only.

2 Normative references

This document has no normative references.

3 Terms and Definitions

The following terms and definitions apply to this document.

3.1 Research

The process of collecting, organizing, analyzing and presenting information based on specific purposes and in accordance with certain standards.

Note. Research is also called "study" or "investigation" in practical applications. Compared with survey, research also includes the process of analysis.

[Source. GB/T 26315-2010, 3.1]

3.2 client

Individuals, organizations, institutions or departments that require or commission research projects, which can be internal or external.

[Source. GB/T 26316-2023, 3.14]

3.3 Respondent

Individuals or organizations from whom data is collected for market research purposes.

[Source. GB/T 26316-2023, 3.62]

3.4 Internet research

Respondents completed the survey via the Internet on a voluntary and independent basis.

Note. Respondents are generally from online accessible sample banks (3.7) or other Internet users.

3.5 Sample Library Panel

A database or collection used to organize and manage samples.

3.6 Accessible sample library accesspanel

A sample pool is composed of potential respondents who declare that they can cooperate with future data collection.

......
This preview omits tables, figures, formulas and parts of the technical clauses. The complete document — 15 pages — is available in the English PDF.

Editions of GB/T 44897

Edition	Title	Revision	Status
GB/T 44897-2024	Market and social research - Guidelines for internet research	current edition	Current

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