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GB/T 44895-2024Market and social research—Guidelines for the questionnaire development (English PDF)

市场和社会调查调查问卷编制指南

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Issued by

SAMR; SAC

Level / Type

National · Recommended

Issue date

October 26, 2024

Implementation date

October 26, 2024

Scope

GB/T 44895-2024 is the English-translated version of 市场和社会调查调查问卷编制指南.

GB/T 44895-2024 is the Chinese national standard covering the drafting of a questionnaire for market and social research — the principles of function, soundness, efficiency and maintainability, the structure from title and instructions to coding and the proof-of-work record, the nine question types from direct and hypothetical to open, closed, factual and attitudinal, and the preparation steps, where the order of the questions is settled before the draft is checked, because sequence shapes the answer as much as wording. Issued with the internet research guideline GB/T 44897-2024 and the agency service quality standard GB/T 44894-2024. First edition, in force from 26 October 2024. Issued on 26 October 2024, it has been in force since 26 October 2024.

Document preview — GB/T 44895-2024

National Standard of the People's Republic of China

ICS: 03.100.20
Classification: A 10

Issued by: State Administration for Market Regulation; Standardization Administration of the PRC

PrefaceIII
1 Scope1
2 Normative references1
3 Terms and Definitions1
4 General Principles1
4.1 Functionality1
4.2 Scientificity2
4.3 Efficiency2
4.4 Maintainability2
5 Questionnaire structure design2
5.1 Overview2
5.2 Questionnaire Title2
5.3 Questionnaire Instructions2
5.4 Basic Information of Respondents2
5.5 Subject matter of the survey2
5.6 Coding2
5.7 Recording of Work Proof3
6 Main types of survey questions3
6.1 Directness Question3
6.2 Indirectness Problem3
6.3 Hypothetical Question3
6.4 Open Question3
6.5 Closed Questions3
6.6 Factual Questions3
6.7 Behavioral Problems3
6.8 Motivational Questions3
6.9 Attitudinal Questions3
7 Questionnaire Preparation Step3
7.1 Overview3
7.2 Clarify the survey topic and objectives4
7.3 Clarify the scope of data collection4
7.4 Determine the questionnaire type and survey method4
7.5 Determine the content and format of the questions4
7.6 Arranging the order of questions5
7.7 Determine the structure and format of the questionnaire5
7.8 Check and modify the first draft5
7.9 Forming a formal questionnaire5
Appendix A (Informative) Common Survey Methods for Questionnaires6
References7

Foreword

This document is in accordance with the provisions of GB/T 1.1-2020 "Guidelines for standardization work Part 1: Structure and drafting rules for standardization documents" Drafting.

Please note that some of the contents of this document may involve patents. The issuing organization of this document does not assume the responsibility for identifying patents.

This document is proposed and coordinated by the National Technical Committee for Standardization of Market, Public Opinion and Social Surveys (SAC/TC320).

This document was drafted by: China National Institute of Standardization, Hefei Hanlin Cultural Technology Co., Ltd., China Standard Technology Group Co., Ltd., Li (Shanghai) Technology Development Co., Ltd., Shenzhen Aoyuan Technology Co., Ltd., Shaoxing Huayu Textile Machinery Co., Ltd., Shandong Biaoyitong Information Technology Service Co., Ltd., Zhongshan Heshuo Gaopin Electrical Appliance Co., Ltd., Sichuan Zhicheng Quality Technology Co., Ltd., Keqiao District Quality Metrology Inspection and Testing Center Center, Computer Network Information Center of the Chinese Academy of Sciences, Henan Province Metrology Standards and Product Quality Inspection and Testing Center, China Jiliang University, China Geological Survey Zhengzhou Research Institute of University of Science and Technology (Beijing).

The main drafters of this document are: Xu Yingcheng, Hua Chunxiang, Wu Fang, Wang Yanfeng, Zhang Xin, Meng Yudong, Zhao Huan, Tong Jiajia, Zhang Dongju, Li Yuanyuan, Feng Wei, Hou Jiaoliang, Liu Guangrong, Zhou Qiuxia, Wu Gang, Liu Aiying, Gao Wulong, Zhu Peiwu, Zhang Tianwei, and Yue Wen.

Guidelines for Compilation of Market and Social Survey Questionnaires

1 Scope

This document provides the general principles for compiling market and social survey questionnaires, and provides information on questionnaire types, questionnaire structure design, and survey questions.

Guidance on the main types, steps for preparing questionnaires, etc.

This document is applicable to activities related to the compilation of market and social survey questionnaires.

2 Normative references

This document has no normative references.

3 Terms and Definitions

The following terms and definitions apply to this document.

3.1 Research

The process of collecting, organizing, analyzing and presenting information based on specific purposes and in accordance with certain standards.

Note. Research is also called "study" or "investigation" in practical applications. Compared with survey, research also includes the analysis process.

[Source. GB/T 26315-2010, 3.1]

3.2 investigator

Personnel who carry out questionnaire surveys.

3.3 Respondent

Individuals or organizations from whom data is collected for market research purposes.

[Source. GB/T 26316-2023, 3.62]

3.4 Questionnaire

A structured or partially structured tool or means of data collection consisting of a series of questions.

[Source. GB/T 26316-2023, 3.74]

3.5 [Source. GB/T 26315-2010, 5.1.6, modified]

A research method that collects information by posing written questions.

Note. The researcher compiles the questions to be studied into a questionnaire and answers it by mail, in person or through follow-up visits.

4 General Principles

4.1 Functionality

The questionnaire should be designed in a standardized manner and be designed to meet the needs of the survey subjects.

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This preview omits tables, figures, formulas and parts of the technical clauses. The complete document — 15 pages — is available in the English PDF.

Editions of GB/T 44895

Edition	Title	Revision	Status
GB/T 44895-2024	Market and social research - Guidelines for the questionnaire development	current edition	Current

This page sells the current edition, GB/T 44895-2024. Earlier editions are listed for reference only.

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