GB/T 44145-2024Market, opinion and social research—Requirements for access panels (English PDF)

Foreword

This document is in accordance with the provisions of GB/T 1.1-2020 "Guidelines for standardization work Part 1: Structure and drafting rules for standardization documents" Drafting is required.

Please note that some of the contents of this document may involve patents. The issuing organization of this document does not assume the responsibility for identifying patents.

This document is proposed and coordinated by the National Technical Committee for Standardization of Market, Public Opinion and Social Surveys (SAC/TC 320).

This document was drafted by: China National Institute of Standardization, Ipsos (China) Consulting Co., Ltd., CCTV Market Research Co., Ltd.

Shenzhen Aisi Technology Co., Ltd., Zhejiang Husheng Textile Technology Co., Ltd., Shenzhen Haiyu Enterprise Management Consulting Co., Ltd., Guangxi Zhuang Autonomous Region Product Quality Inspection Institute.

The main drafters of this document are: Feng Wei, Tian Zhi, Li Jinghua, Zhang Xuexue, Zhang Bing, Li Weimin, Huang Hai, Xu Yingcheng, Hua Chunxiang, Li Ying, Qiu Jiyan, and Chen Weiwei.

Market, public opinion and social research Requirements for access to sample libraries

1 Scope

This document specifies the basic requirements for accessible sample banks, the recruitment and withdrawal of new sample bank members, the composition and size of accessible sample banks, and the Requirements for access repository management, use of accessible repositories, client reporting, etc.

This document is applicable to organizations that have and/or use accessible panels for market, opinion and social research, and for all types of Construction and management of accessible sample libraries.

Note. An accessible panel is a panel that is managed on an ongoing basis and is distinct from a sampling frame, a simple database, or a list of addresses and names of respondents (including including online recruitment (e.g., via the Internet), the use of accessible panels, offline recruitment (e.g., by telephone, traditional mail, or An accessible sample bank recruited and used through face-to-face interaction with participants.

2 Normative references

GB/T 26316-2023

3 Terms and definitions

The following terms and definitions apply to this document.