SB/T 10510-2008Commodity display consulant technology requirements (English PDF)

3.1 Product display classification

3.1.1 Displayed by the type and characteristics of the product. Specific content includes but is not limited to.

--- Size display requirements. product appearance according to large, medium and small display;

---Color display requirements. merchandise according to monochrome, color grid, printing, color base, silk light, plain flowers, etc.;

---Grade display requirements. goods are listed in the first, second, third grade;

---Marketing display requirements. ordering in order of price;

---Taste display requirements. sweet, sour, spicy, bitter, salty and other displays;

--- Variety display requirements. electricity, home appliances, clothing,, food, fresh and other displays.

3.1.2 Display by sales target. Specific content includes but is not limited to.

--- Gender requirements;

--- Age range requirements;

--- Body shape requirements;

--- Skin color requirements.

3.1.3 Display according to the raw materials of the products and the use of the products. Specific content includes but is not limited to.

---Materials. synthetic, natural;

--- Use. eat, wear, use.

3.1.4 Displayed according to the supplier's product characteristics. Display according to the factory manufacturer and product categories, specifications, colors and quality.

3.1.5 Displayed according to the needs of marketing. Specific content includes but is not limited to.

--- Scientific display. the layout of goods is convenient for customers to purchase, the rationality of sales, the rationality of replenishment, and the convenience Rationality of statistics (counting);

---Representation of the display. the characteristics of the goods of the same kind with the counter (face), the characteristics of the main products sold by the counter (surface) Performance; multi-counter (face) product characteristics;

--- Systematicity of display. the order of product personality arrangement, the order of price arrangement, and the display of reducing labor intensity;

--- Seasonal display. merchandise with spring, summer, autumn and winter characteristics;

--- The artistry of the exhibition. the aesthetic expression and texture of the product; the specific performance is. the level should be distinct, the focus should be prominent, the color should be harmonious the environment should be clean.

3.2 Product display methods

3.2.1 Display of the window. display of the window outside the store, display of goods in the shop window;