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GB/T 46970-2025E-commerce products - General rules for consumer experience evaluation (English PDF)

电子商务产品　消费者体验评价通用规则

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Issued by

SAMR; SAC

Level / Type

National · Recommended

Issue date

December 31, 2025

Implementation date

April 1, 2026

Scope

GB/T 46970-2025 is the English-translated version of 电子商务产品　消费者体验评价通用规则.

GB/T 46970-2025 is the Chinese standard "E-commerce products - General rules for consumer experience evaluation". Its scope clause reads: This document establishes the evaluation indicators and process for evaluating consumer experience of products sold on e-commerce platforms, and provides evaluation guidelines.

Price content, as well as guarantees and capability support. This document applies to the experience evaluation activities of e-commerce platform operators on the products they sell, and also to third-party organizations' evaluations of e-commerce products.

Experience evaluation activities for products sold on e-commerce platforms. This document does not apply to the evaluation of second-hand products, virtual products and services.

Its clauses include terms and definitions; consumer experience evaluation indicators.

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Document preview — GB/T 46970-2025

National Standard of the People's Republic of China

ICS: 03.080.01
Classification: A 10

Issued by: State Administration for Market Regulation; Standardization Administration of the PRC

Preface
Introduction
1.Scope
2 Normative References
3.Terms and Definitions
4.Consumer Experience Evaluation Indicators
5.Consumer experience evaluation content
6.Evaluation Process
7.Safeguards and Capacity Support
Appendix A (Informative) Sampling Information Sheet
Appendix B (Informative) Consumer Experience Evaluation Report

1 Scope

This document establishes the evaluation indicators and process for evaluating consumer experience of products sold on e-commerce platforms, and provides evaluation guidelines.

Price content, as well as guarantees and capability support.

This document applies to the experience evaluation activities of e-commerce platform operators on the products they sell, and also to third-party organizations' evaluations of e-commerce products.

Experience evaluation activities for products sold on e-commerce platforms.

This document does not apply to the evaluation of second-hand products, virtual products and services.

2 Normative references

The contents of the following documents, through normative references within the text, constitute essential provisions of this document. Dated citations are not included.

For references to documents, only the version corresponding to that date applies to this document; for undated references, the latest version (including all amendments) applies.

This document.

GB/T 18811 Basic Terminology of E-commerce

3 Terms and Definitions

The terms and definitions defined in GB/T 18811 and the following terms and definitions apply to this document.

3.1 Consumer experience

This document simulates the real-life experience of consumers when purchasing and using e-commerce products.

3.2

Without using specialized laboratory equipment, this method simulates the analysis and evaluation of product quality by consumers using their sensory organs or simple measuring tools.

Activity.

Note. Simple measuring tools, such as rulers, scales, etc.

4 Consumer Experience Evaluation Indicators

The consumer experience evaluation indicators are shown in Table 1.

Table 1 Consumer Experience Evaluation Indicators

Primary indicators Secondary indicators

Label

Product name, manufacturer's name and address clearly stated in Chinese.

Product quality inspection certificate

Product execution standards

Product label content

Product certification mark validity […]

......
This preview omits tables, figures, formulas and parts of the technical clauses. The complete document — 11 pages — is available in the English PDF.

Referenced standards

Normative references

GB/T 18811Basic terms of electronic commerce

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