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GB/T 45704-2025Guidelines for online exhibition services (English PDF)

线上展览会服务指南

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Issued by

SAMR; SAC

Level / Type

National · Recommended

Issue date

May 30, 2025

Implementation date

May 30, 2025

Scope

GB/T 45704-2025 is the English-translated version of 线上展览会服务指南.

GB/T 45704-2025 is the Chinese national standard covering running an exhibition that nobody travels to — the planning and the work of drawing exhibitors in, the service before, during and after the show, the virtual exhibits built from the parameters of real ones, the platform functions, the management system and the staffing behind them, the quality improvement that runs on visitor complaints, and the relation to the physical show it is the digital twin of. First edition, with the exhibition construction standard GB/T 33490-2025. In force from 30 May 2025. Issued on 30 May 2025, it has been in force since 30 May 2025.

Document preview — GB/T 45704-2025

National Standard of the People's Republic of China

ICS
03.080.99
Classification
A 16

Issued by: State Administration for Market Regulation; Standardization Administration of the PRC

Contents

  • PrefaceIII
  • 1 Scope1
  • 2 Normative references1
  • 3 Terms and Definitions1
  • 4 General Principles1
  • 5 Service provision2
  • 5.1 Planning2
  • 5.2 Attracting exhibitions and investment2
  • 5.3 Before the Show2
  • 5.4 Exhibition3
  • 5.5 After the Exhibition4
  • 6 Service Capability Guarantee4
  • 6.1 Management System4
  • 6.2 Staffing4
  • 6.3 Platform Functions4
  • 7 Service Quality Improvement5
  • Appendix A (Informative) Relationship between Online Exhibitions and Offline Exhibitions Digital Twins6

Foreword

This document is in accordance with the provisions of GB/T 1.1-2020 "Guidelines for standardization work Part 1: Structure and drafting rules for standardization documents" Drafting.

Please note that some of the contents of this document may involve patents. The issuing organization of this document does not assume the responsibility for identifying patents.

This document was proposed and coordinated by the National Technical Committee for Standardization of Exhibition Industry (SAC/TC348).

This document was drafted by: Shanghai Quality and Standardization Research Institute, National Exhibition and Convention Center (Shanghai) Co., Ltd., East Best Lansheng Exhibition Group Co., Ltd., Beijing Kunlun Yifa Technology Co., Ltd., Xiamen Convention and Exhibition Jinhongxin Exhibition Co., Ltd., Shanghai International Trade Promotion Committee, China Council for the Promotion of International Trade Textile Industry Branch, China Post and Telecommunications Equipment Group Co., Ltd., Reed Huabo Exhibitions (Shenzhen) Co., Ltd., Great Wall International Exhibition Co., Ltd., Yunnan Provincial Department of Commerce, Shenzhen Kaston Exhibition Co., Ltd.

The main drafters of this document are: Gu Junjian, Yan Shaoqing, Pan Xueting, Wang Chen, Zhou Wei, Zhang Gang, Lai Guoxiang, Gu Chunting, Xu Yingxin, Pan Zhen, Jiang Chengwen, Peng Lu, Hao Yishan, Qu Huiping, Chen Feng, Liang Pengcheng, Wang Lei, Zhang Jianwei, Wang Yuanbin, and Zhang Chao.

Online Exhibition Service Guide

1 Scope

This document establishes the general principles of online exhibition services, and provides guidance on service provision, service capacity assurance, and service quality improvement. guide.

This document applies to the development of online exhibition service activities, and also to the evaluation and selection of online exhibition services by relevant parties.

2 Normative references

GB/T 19012

GB/T 26165-2021

3 Terms and definitions

The terms and definitions defined in GB/T 26165-2021 and the following apply to this document.

3.1 Online Exhibition

Exhibitors and visitors do not need to meet on-site, and use Internet technology to display, obtain, negotiate, and exchange information on products, technologies, and services. Target exhibition.

[Source. GB/T 26165-2021, 3.1.5]

3.2

Based on the deployment of various software and hardware systems, a comprehensive environment for online exhibition organization and service functions is realized.

3.3 Virtual Exhibits

After collecting the information and parameters of real exhibits, it is constructed through information technology and can be browsed, viewed or interacted with virtually by the audience.

A collection of experience data.

Note. The final presentation of virtual exhibits generally includes parameters, text, pictures, images, virtual modeling, etc.

[Source. GB/T 26165-2021, 3.6.2]

4 General

4.1 Online exhibitions should consider supporting and coordinating with offline exhibitions, realize the digital twin of offline exhibitions (see Appendix A), and adopt Information technology provides intelligent services.

4.2 Online exhibition organizers should coordinate with platform service providers and other online exhibition service providers to provide exhibitors and visitors with high-quality Serve.

......
This preview omits tables, figures, formulas and parts of the technical clauses. The complete document — 15 pages — is available in the English PDF.

Referenced standards

Normative references

GB/T 19012

Editions of GB/T 45704

EditionTitleRevisionStatus
GB/T 45704-2025Guidelines for online exhibition servicescurrent editionCurrent

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