FZ/T 01119-2013Brand cultivation for textile industry management systems. General requirements (English PDF)

0.1 General

Brand is one of the most important assets of the textile industry enterprises and various organizations. Brand is not only a comprehensive anti-competitive business Enantiomer, or a symbol of a country's comprehensive strength. In today's era of economic globalization, the brand has become a global economic and technological competition system High Point.

China is a big country textile and garment, textile industry, the national economy has always played a "traditional pillar industries, the important livelihood industry and international competition the important role of obvious advantages industry ". With the global economic integration process, an increasingly competitive market, under the new situation as the core brand to play Create new competitive advantages has become the consensus of the textile industry.

Promote the brand building is China's textile industry to achieve to grow stronger in the important development strategy. "People's Republic of China National Economic and Social Tenth Five-Year Development Plan "to" build its own brand "as the cultivation of textile industry's core competitiveness of the important content, clearly "Improve the technological content of textile industry and independent brands proportion" requirement. "People's Republic of China National Economic and Social Development Twelfth five Year Plan "to further clarify" enhance product development capabilities and the ability to create brand "to promote China's manufacturing industry to grow stronger. State council "Quality Development Outline (2011-2020)" and "industrial transformation and upgrading plan (2011-2015)" again "to strengthen brand building, promotion Brand value and effect, "explore the establishment of" Chinese boutique "training mechanism, as the implementation of innovation-driven development strategy to promote the success of China's industrial restructuring the major initiatives.

Establish brand development management system, to explore and cultivate a number of top international brands can be comparable to "Made in China" brand of high-end, for the construction of Textile power, to achieve the great rejuvenation of the Chinese nation's dream of having a far-reaching strategic significance.

This standard is to be market-oriented, brand development textile elements focus from management responsibility, resource management, brand development process, monitoring and so on measurement, analysis and improvement of a generic implementation of specifications designed to guide and promote the textile enterprises to establish brand awareness, brand Training of management, enhance brand development capability, thus forming the core of the brand new competitive advantages.

This standard integrated use of quality management, risk management, social responsibility, credit management theory, combined with the current textile industry to build brand Let the status quo, the reference for the Ministry of Industry and Information Technology, "the first part of the brand development Management System Implementation Guide", "brand development management body the second part of the evaluation system's Guide "and the State Department" Quality Development Outline (2011-2020) "," industrial transformation and upgrading plan (2011-

2015) "and the China Textile Industry Association," Construction of the textile power Outline (2011-2020) "and other documents.

0.2 Evaluation of the relationship between brand value

Textile industry brand development management system is the basis for the evaluation of the value of the textile industry brand. Its main focus is through mentoring and Specification textile enterprises brand development process, enhance brand development capabilities, effectively prevent the risk of brand management to enhance brand value, Enterprise brand value of healthy development.

Textile industry, enterprises should first establish the standard requirements of the management system of brand development, brand development and effective operation of management systems Based on the brand value evaluation conducted to further validate the effectiveness of brand development management system.

0.3 Textile industry brand development Management System schematic diagram

The standard in the development process, in the course of construction methods and standards and take full account of the GB/T 19001-2008 management system Standard compatibility. The establishment, implementation and brand development of the textile industry to improve the management system, the textile industry companies often lead to market demand to strive to achieve customer satisfaction. Textile industry, brand management system operating mode is shown in Fig.